FIR #257: Purpose Vs. Polarization

For the past several years, momentum has been building as more and more organizations -- recognizing public expectations that they take steps to address social and environmental issues in the wake of declining trust in other institutions -- articulate strong positions on issues ranging from climate change to transgender rights. Then came the leak of the U.S. Supreme Court's abortion decision, indicating the Court will overturn 50 years of precedent with Roe v. Wade. The response from the corporate world has been tepid. In this monthly long-form episode, Neville and Shel look at the few organizations that have spoken out and how some are taking internal measures rather than public-facing positions, while most remain silent.

As if that's not enough heavy discussion, we also spend time looking at the culpability of social media that provide access to live-streamed footage of hatred-motivated mass shootings, from Christchurch to Buffalo.

Also in this episode:

A Facebook executive has released an 8,000-word analysis of the metaverse, arguing that Meta can't own it, and nor can anyone else
The hybrid work model that many companies have adopted in the wake of the COVID-19 pandemic means an end to many employees being forced to participate in mandatory "fun" activities. Is that a good thing?
New research finds that employees are experiencing notification fatigue, and it's worse than Zoom fatigue or email fatigue
There's a correlation between a CEO's reputation and that of the brands in their companies
Dan York's report focuses on TikTok, including a spate of new features and a look at some of the video-sharing app's plans

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The post FIR #257: Purpose Vs. Polarization appeared first on FIR Podcast Network.

For the past several years, momentum has been building as more and more organizations — recognizing public expectations that they take steps to address social and environmental issues in the wake of declining trust in other institutions — articulate strong positions on issues ranging from climate change to transgender rights. Then came the leak of the U.S. Supreme Court’s abortion decision, indicating the Court will overturn 50 years of precedent with Roe v. Wade. The response from the corporate world has been tepid. In this monthly long-form episode, Neville and Shel look at the few organizations that have spoken out and how some are taking internal measures rather than public-facing positions, while most remain silent.

As if that’s not enough heavy discussion, we also spend time looking at the culpability of social media that provide access to live-streamed footage of hatred-motivated mass shootings, from Christchurch to Buffalo.

Also in this episode:

A Facebook executive has released an 8,000-word analysis of the metaverse, arguing that Meta can’t own it, and nor can anyone else
The hybrid work model that many companies have adopted in the wake of the COVID-19 pandemic means an end to many employees being forced to participate in mandatory “fun” activities. Is that a good thing?
New research finds that employees are experiencing notification fatigue, and it’s worse than Zoom fatigue or email fatigue
There’s a correlation between a CEO’s reputation and that of the brands in their companies
Dan York’s report focuses on TikTok, including a spate of new features and a look at some of the video-sharing app’s plans

The next monthly, long-form episode of FIR will drop on Monday, June 20. FIR “shorts” — episodes under 15 minutes — will be available several times each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to [email protected].

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s “asides” blog, Outbox, is available, as well.

Links from this episode:

Meta Won’t Build a Dedicated Metaverse After All, Exec Says
Making the Metaverse: What It Is, How It Will Be Build, and Why It Matters
Nick Clegg’s Twitter Stream Introducing His Metaverse Treatise
The Death of Mandatory Fun in the Office
Zoom Revamps Apps with new Features As Companies Move Past Work From Home Policies
Notification Fatigue is Tanking Productivity, Report Says
After Buffalo Shooting Video Spreads, Social Platforms Face Questions
Buffalo Gunman Clips Proliferate Online
Facebook Notice that Buffalo Gunman Video Doesn’t Violate Community Standards
Online hate under scrutiny after Buffalo shooter streamed massacre on Twitch
Facebook and Twitter Still Can’t Contain the Buffalo Shooting Video
Social media platforms still can’t stop mass shooting videos from going viral
Social platforms’ Buffalo shooting response called inadequate
The Enduring Afterlife of a Mass Shooting’s Livestream Online
Controversial Livestreams Highlight the Brand Safety Pressure that Persists on Social Media
Buffalo shooting: Sites yank videos faster, but not by much
Texas Social Media Law Reinstated
On Roe v Wade, Big Companies Already Have a Precedent for Action
Bumble, OK Cupid, and Yelp: Why They’re Defending Roe v Wade
Publicis and IPG Will Pay for Travel for Abortions for US Employees
Major companies stay mum on thorny abortion issue — for now
What Corporate PR Can Learn from Political Communications
CEOs are one of the most ‘underrated’ marketing tools, study finds
Elon Musk: Reputation Analysis
Crazy Aviators: The Eerie Similarities Between Billionaire Howard Hughes And Elon Musk

Links from Dan York’s Tech Report

FIR #255: How TikTok Makes Spreadsheets Cool – FIR Podcast Network
TikTok introduces its first ad product to offer a revenue share with creators | TechCrunch
TikTok Pulse: bringing brands closer to community and entertainment | TikTok Newsroom
TikTok’s new ad product gives creators a chance to partner with marketers on branded content | TechCrunch
Introducing TikTok Branded Mission: Inspiring Brand and Creator Collaborations | TikTok Newsroom
Introducing more ways to tag and credit your favorite creators | TikTok Newsroom
TikTok Adds Video-Crediting Features After Black Creator Backlash – Variety
TikTok rolls out new ‘Friends’ tab to more users, replacing the current ‘Discover’ tab | TechCrunch
EXCLUSIVE TikTok plans big push into gaming, conducting tests in Vietnam — sources | Reuters
YouTube’s player gains new features including Most Replayed, Video Chapters, Single Loop and more | TechCrunch
YouTube is testing ads on its short-form answer to TikTok, Shorts | The Verge
Meta says Reels now makes up over 20% of the time users spend on Instagram | TechCrunch
What’s Coming in WordPress 6.0 (Features and Screenshots)
What’s New in WordPress 6.0: New Blocks, Style Switching, Template Editing, Webfonts API, and Much More

The post FIR #257: Purpose Vs. Polarization appeared first on FIR Podcast Network.