Circle of Fellows #81: Research and Measurement

With today’s online discussions, forums, and social media platforms, communication professionals easily delve into what key stakeholders know-feel-do about something now. This enables comms pros to develop more efficient and effective plans to transform what stakeholders’ know-feel-do to achieve organizational goal(s) and objectives.

Four IABC Fellows dove into research and measurement in the next Circle of Fellows, a monthly live broadcast featuring IABC Fellows in conversation about a timely communication topic.
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The post Circle of Fellows #81: Research and Measurement appeared first on FIR Podcast Network.

With today’s online discussions, forums, and social media platforms, communication professionals easily delve into what key stakeholders know-feel-do about something now. This enables comms pros to develop more efficient and effective plans to transform what stakeholders’ know-feel-do to achieve organizational goal(s) and objectives.

Four IABC Fellows dove into research and measurement in the next Circle of Fellows, a monthly live broadcast featuring IABC Fellows in conversation about a timely communication topic.

The next episode of Circle of Fellows will feature a conversation with the 2022 class of Fellows: Zora Artis, Sue Heuman, and Robin McCasland. The broadcast will take place at 6 p.m. EDT on Thursday, June 16. Details will be announced soon.

About the panel

Stephanie Maria Griffiths is the senior partner of Cohesion, Communication Research and Development, Johannesburg South Africa, which she founded in 1990. Cohesion is a full-service communication, behavioral research, and development consultancy which is privileged to include both local and multinational organizations within the public and private sectors among its client base. Stephanie is an Accredited Business Communicator (ABC)and served as the first non-North American chairperson of IABC’s International Executive Board. (2003-2004). In addition to her volunteer role with IABC Stephanie has served as the Vice-Chairperson of the South African National Qualification Forum Standards’ Generating Body for Public Relations and Communication Management and on a curriculum advisory committee for the faculty of Communication Management for a leading South African university. Organizational, communication and behavioral research remain Stephanie’s abiding passion and some awards for client projects she has assisted on (awarded to client) include the IABC Jake Wittmer Research Award for stakeholder perceptions research undertaken on behalf of and in consultation with the University of the Free State (UFS) as well as International Business (Stevie) Awards for stakeholder perceptions research and stakeholder engagement planning for the SABC Pension Fund. She has published articles on attitudinal shaping through focussed and ethical group Intervention, leadership development in a dynamic socio-political environment, communication skilling and its impacts on organisational behavioural patterns and meeting worker expectations in times of change. Prior to founding her practice, Stephanie worked on a large South African newspaper, and as the editor of a consumer publication as well as of a national financial journal before moving to a South African based multinational as a Communication and OD Specialist.

Mary Hills’ career as a marketing and communication professional has been in companies undergoing significant evolution, change, and growth. She has held leadership positions with responsibility for developing plans and schemas to support long-term growth and business sustainability goals. She has more than 20 years experience and expertise in designing and delivering training and development programs for companies and organizations, bringing theories, models, and frameworks into everyday practice. In addition to her role at HeimannHills Marketing Group, Mary serves as Adjunct Faculty in the MS – Global Strategic Communication program at Loyola University Chicago.  Mary speaks internationally and nationally on marketing, communication, standards, and practices.

Angela Sinickas is the founder of Sinickas Communications, which has worked with companies, organizations, and governments in 32 countries on six continents. Her clients include 25% of the Forbes Top 100 largest global companies. Before starting her own consulting firm, she held positions from editor to vice president in for-profit and government organizations and worked as a senior consultant and practice leader at Hewitt and Mercer. She is the author of a manual, How to Measure Your Communication Programs (now in its third edition), and chapters in several books. Her 150+ articles in professional journals can be found on her website,www.sinicom.com. Her work has been recognized with 21 international-level Gold Quill Awards from IABC, plus her firm was named IABC Boutique Agency of the Year in 2015. She holds a BS degree in Journalism from the University of Illinois at Urbana-Champaign and an MS in Leadership from Northeastern University.

The post Circle of Fellows #81: Research and Measurement appeared first on FIR Podcast Network.