#142 - What customer-centricity actually means with Simeon Lando, CMO at FORM3

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

English - December 18, 2023 05:00 - 27 minutes - 19.2 MB
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Previous Episode: #141 Your ideal B2B marketing structure with Eric Thum, Head of Marketing at VTS

Next Episode: #143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless

We’ve all heard the term ‘customer-centricity’ amidst LinkedIn posts and the webinar invitations in our inboxes. But what does customer-centricity actually entail? And how can B2B marketers demonstrate this to both stakeholders and customers?

Jodi was honoured to host Simeon Lando on this FINITE Podcast. Simeon is the CMO at FORM3, a next-level B2B fintech driving the future of the payments industry. He’s had a long and successful career in marketing, formerly at titans like PayPal and Barclaycard, to fast-paced fintechs like Refinitiv and Finastra.

Learn how Simeon approaches his marketing with customer-centricity, and emphasises the importance of research and relationships, with the success stories to prove it.

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