#12 Banking Digital Transformation Fails Without UX Transformation

UXDA | Financial UX Design Podcast

English - September 08, 2020 12:00 - 10 minutes - 7.41 MB
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Previous Episode: #11 Overcome the “Marketing Mindset” That Ruins Digital Transformation in Banking

Next Episode: #13 Five Digital Age Challenges that Digital Banking can Tackle with the Power of Financial UX

73% of digital transformations fail according to a study by Everest Group. In the process of digital transformation, the main focus usually is on the product, innovation and digital technology. But, in the digital age, customers are the ones who decide the product's fate. If it doesn't live up to their expectations, it will be quickly replaced with a user-centered alternative. To ensure a successful result, the primary focus should be switched from digital//to experience transformation.

As this article includes a lot of important graphs and illustrations that help you understand the described processes, make sure to download the whitepaper attached to this audio version.

As well, read as the full article at UXDA's blog.