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FTF Fridays 50: Customer Over Product
Outbound Sales Playbook
English - December 24, 2021 12:30 - 19 minutes - 17.4 MB - ★★★★★ - 2 ratingsMarketing Business Education How To account-based b2b business development cold calling prospecting sales sales engagement Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: FTF Fridays 49: Cold Calling is Not Dead
Next Episode: Outbound Sales Playbook 51: New Year New Opportunities
You certainly can be successful as an SDR with extensive product knowledge but it's not table stakes. Instead, the sellers that focus on understanding the buyer, the problems they're facing, and what makes them tick outperform solution-focused sellers any day of the week. This is the top observation from video prospecting guru + Vidyard VP Marketing, Tyler Lessard among others in this week's episode.