FTF Fridays 36: Am I a Marketer?
Outbound Sales Playbook
English - September 17, 2021 11:30 - 19 minutes - 17.4 MB - ★★★★★ - 2 ratingsMarketing Business Education How To account-based b2b business development cold calling prospecting sales sales engagement Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: FTF Fridays 35: Mental Cost of Sales
Next Episode: FTF Fridays 37: Find Your Lane
The tactics, strategies, and skillsets used by successful SDRs are starting to look dangerously close to marketing. Social selling rockstar, Evan Patterson, joins Tom & Jeff to discuss whether SDRs should sit in Sales or Marketing, how organizations can align sales, marketing, and sales development around shared goals, and use personal branding + content to generate pipeline.