Data Privacy & Digital Targeting: What You Need to Know
Figuring It Out
English - November 12, 2021 16:00 - 16 minutes - 11.2 MB - ★★★★★ - 15 ratingsMarketing Business Entrepreneurship digital marketing entrepreneur marketing figuring it out vonazon marketing agency company growth marketing trends marketing tips Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Look around you, so many things that were once considered necessities such as answering machines, alarm clocks, maps, VHS tapes, CDs, and so much more have all been replaced by a smartphone or tablet.
Digital advancements have dematerialized our world. The tools people need are no longer represented by physical belongings; they’re now accessible through smart devices. Each person today is represented by individual pieces of data called PII or Personally Identifiable Information.
In this episode, I’m going to break down PII even further and discuss some of today’s digital targeting measures.
Let’s dive right in and figure it out together!