Figuring It Out
30 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 15 ratingsYou're listening to Figuring It Out, a podcast designed to help entrepreneurs, creatives, leaders, and marketers master their crafts, grow their businesses, and find a balance between their personal and professional lives. Join host Kevin England, a proud father, lifelong entrepreneur, and the CEO of Vonazon, as he explores a variety of topics while sharing stories from himself and other amazing guest speakers. Now, let’s dive in and figure it out together.
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Episodes
How to Successfully Market Your Small Business
December 16, 2021 17:00 - 16 minutes - 11.3 MBIn this episode, I’m going to be diving into the basics of small business marketing and how you can improve your overall operation, such as: - How to find your audience - The importance of controlling your online presence - Why you should consider blogging - Effectively capturing prospect information - Using email marketing to nurture your leads - Managing your client relationships with a CRM Any digital marketing advancements you make will have a noticeable impact on your business g...
Data Privacy & Digital Targeting: What You Need to Know
November 12, 2021 16:00 - 16 minutes - 11.2 MBLook around you, so many things that were once considered necessities such as answering machines, alarm clocks, maps, VHS tapes, CDs, and so much more have all been replaced by a smartphone or tablet. Digital advancements have dematerialized our world. The tools people need are no longer represented by physical belongings; they’re now accessible through smart devices. Each person today is represented by individual pieces of data called PII or Personally Identifiable Information. In this e...
An Introduction to Mobile Marketing: Concept, Types, and Benefits
October 14, 2021 13:00 - 15 minutes - 10.7 MBIn today’s podcast, I’ll be walking you through mobile marketing: what it is, why it’s so important, the different types of mobile marketing, its benefits, and its disadvantages. Did you know that 71% of marketers believe that mobile marketing is the core of their business? Stick around because in this episode, I’m going to tell you why. Let’s dive right in and figure it out together! Subscribe to Figuring It Out: https://podcasts.apple.com/us/podcast/figuring-it-out/id1529925981?uo=4 ...
Hybrid Trade Shows: Your Pre, During, and Post Event Strategy
October 01, 2021 14:00 - 18 minutes - 12.6 MBNow that in-person events are a possibility again, many of us are anxious to start engaging face-to-face. In this episode, I’ll be discussing a topic that I have years of experience in –– trade shows; specifically, how you can effectively cater to post-pandemic audiences with a hybrid event strategy, one that combines technological aspects with your traditional modes of outreach. A successful trade show is composed of three parts: the pre, the during, and the post-event strategy. Modern au...
Hybrid Trade Shows: Your Pre, During, and Post Event Strategy
October 01, 2021 14:00 - 18 minutes - 12.6 MBNow that in-person events are a possibility again, many of us are anxious to start engaging face-to-face. In this episode, I’ll be discussing a topic that I have years of experience in –– trade shows; specifically, how you can effectively cater to post-pandemic audiences with a hybrid event strategy, one that combines technological aspects with your traditional modes of outreach. A successful trade show is composed of three parts: the pre, the during, and the post-event strategy. Modern au...
How to Strengthen Your Corporate Identity and Gain a Positive Brand Perception
September 16, 2021 15:00 - 14 minutes - 10.3 MBSuccessful businesses are those that embody a strong and recognizable identity. Is your business or company one of them? In today’s episode, I’ll break down corporate identity— what it is, how your company can improve their public perception and/or corporate identity, and examples of those who have already mastered it. Let’s dive right in and figure it out together!
2022 Marketing Trends and AI Advancements: Your New Year’s Forecast
September 02, 2021 15:00 - 16 minutes - 11.6 MBIn today’s podcast we will be discussing some of the projected sales and marketing trends of 2022, some of the technological AI advancements that are already generating a lot of buzz, and how you and your business, company, and/or team can prepare for these upcoming industry game-changers. Let’s dive right in and figure it out together! Subscribe to Figuring It Out: https://podcasts.apple.com/us/podcast/figuring-it-out/id1529925981?uo=4 My site: http://kevin-england.com/ My agency: http...
How A Smart CRM Process Can Increase Revenue and Customer Satisfaction
August 19, 2021 15:00 - 15 minutes - 10.8 MBBeing the leader of my own marketing agency has taught me firsthand just how quickly market trends can shift. The consumers of yesterday, are not the same consumers of today. Your customers and clients expect a personalized experience that is carefully tailored to their individual interests. And, in order to effectively meet these expectations, you need to understand the needs and wants of your target audience, and how you can cater to their demands better than your competition. In today’...
How A Smart CRM Process Can Increase Revenue and Customer Satisfaction
August 19, 2021 15:00 - 15 minutes - 10.8 MBBeing the leader of my own marketing agency has taught me firsthand just how quickly market trends can shift. The consumers of yesterday, are not the same consumers of today. Your customers and clients expect a personalized experience that is carefully tailored to their individual interests. And, in order to effectively meet these expectations, you need to understand the needs and wants of your target audience, and how you can cater to their demands better than your competition. In today’...
Mastering the Art of Effective Digital Communication
August 05, 2021 15:00 - 16 minutes - 11.3 MBA true leader understands that in order to gain respect, they have to connect with their audience through effective in-person communication, as well as through today’s digital channels. In this episode, we explore the ways that you can hone your communication skills so you can become a talented communicator, on and off the screen! Join me, as I break down what takes some people years to master into just a few easy steps. Let’s dive right in and figure it out together! Subscribe to Figu...
A Beginner's Guide to e-Commerce Affiliate Marketing
July 23, 2021 15:00 - 15 minutes - 10.9 MBJoin me for this new episode as I discuss the many aspects of affiliate marketing—what it is, why it’s become so popular amongst today’s digital youth, what qualifies as affiliate marketing, and how companies and consumers are utilizing affiliate marketing in 2021. We will talk about: The three parties that make up affiliate marketing The most popular ways that e-Commerce affiliate marketing is used Today's most well-known affiliate partnership programs The advantages and disadvantag...
The Marketing Impact of Digital Influencers
July 08, 2021 13:00 - 13 minutes - 9.49 MBIn this episode, I discuss a marketing phenomenon that in recent years has swept all over the web–––influencer marketing on social media. Like most things in life, there are positives and negatives to social media influencer marketing, and it may not be as straight forward as you think. So, let’s dive right into today’s topic and figure it out together. Subscribe to Figuring It Out: https://podcasts.apple.com/us/podcast/figuring-it-out/id1529925981?uo=4 My site: http://kevin-england.com/...
How to Maximize the Benefits of Your PPC Campaigns
June 24, 2021 14:00 - 18 minutes - 13.1 MBIn this episode, I will be discussing PPC ads, and how you can ensure the success of your next campaign. Learn How To: - Effectively revise, identify, and expand your keywords - Successfully integrate customer reviews within your display ads - Utilize geotargeting to display your ads within a specific location - Properly review your client and prospect demographics - Efficiently revamp your landing pages So, join me as we figure out how to optimize the results of your PPC campaigns! Sub...
Navigating Through Talent Shortages and Increased Employee Demands
May 27, 2021 08:00 - 16 minutes - 11 MBIn today’s episode, I will be discussing a challenge that many businesses in this current COVID-19 environment are experiencing, LIMITED HIRABLE TALENT. I am sure it comes as no surprise to many of you that the pandemic has completely changed the way in which many of us work, communicate, and even feel. And these feelings have impacted what many employees are now expecting from their jobs. In comparison, COVID-19 has also changed the demands of employers as well. I’ll go into detail abo...
Navigating Through Talent Shortages and Increased Employee Demands
May 27, 2021 08:00 - 16 minutes - 11 MBIn today’s episode, I will be discussing a challenge that many businesses in this current COVID-19 environment are experiencing, LIMITED HIRABLE TALENT. I am sure it comes as no surprise to many of you that the pandemic has completely changed the way in which many of us work, communicate, and even feel. And these feelings have impacted what many employees are now expecting from their jobs. In comparison, COVID-19 has also changed the demands of employers as well. I’ll go into detail abo...
The Way of the Future: A Hybrid Workplace Structure
May 13, 2021 08:00 - 14 minutes - 9.71 MBIn today’s podcast, I discuss something which I am sure that many of you have personally experienced as a direct result of COVID-19 – hybrid work environments. I’ll dive deeper into what hybrid work environments look like, what they can mean for your company and your employees, and how they might actually be here to stay, even after this pandemonium subsides. Let's dive in and figure it out together! Subscribe to Figuring It Out: https://podcasts.apple.com/us/podcast/figuring-it-out/id15...
Thriving in the Digitally Transformative Era
April 29, 2021 16:00 - 26 minutes - 18 MBThis week, we’re tackling the topic of digital transformation (DX). In this episode, I discuss the questions many brands have been asking in the wake of last year’s dramatic changes to the way we use—or misuse—technology to survive in what my team likes to call the “The Year of the Life Preserver.” The questions I hear and respond to on a daily basis and through my podcast are things like: Should we continue using the tools and apps we relied on to stay afloat when the world went remote...
Diversity, Equality, & Inclusion: Why DEI Is Much More Than Buzzwords
April 15, 2021 16:00 - 20 minutes - 14 MBDiversity, equality, and inclusion (DEI): you've heard these words before, but what exactly do they mean? And how can businesses incorporate them in their everyday operations? Not only is a DEI strategy a socially responsible thing for every company to implement, but it is also an essential step that companies need to take to enhance the success of their overall business. To be an inclusive leader that embraces DEI, there are several important factors to consider before getting started. I...
How To Be A Purpose-Driven Business
April 01, 2021 15:00 - 25 minutes - 17.8 MBIn this episode, I discuss the questions many brands have been asking, especially in tough times like the past year. Why does being a purpose-driven business matter? Is giving money to a charitable cause enough? Do you have to sacrifice profits to pursue purpose? How can companies and brands step up to impact long-term positive change? Does purpose matter to your employees, partners and prospects? And… WHAT EXACTLY IS PURPOSE? Let's dive in and figure it out together! The Power o...
Aligning Your Sales and Marketing
March 18, 2021 08:00 - 26 minutes - 18.3 MBAs we progress through the digital age, sales and marketing teams are beginning to see more of an overlap of integration as data becomes more easily accessible and universally important. Each business is different, and roles are changing as we adapt and grow with each new client, customer, and partner. Having a unified front between your sales and marketing team not only helps you recoup lost revenue, but strengthens your team's ability to work together toward a common goal. Let's dive in...
Aligning Your Sales and Marketing
March 18, 2021 08:00 - 26 minutes - 18.3 MBAs we progress through the digital age, sales and marketing teams are beginning to see more of an overlap of integration as data becomes more easily accessible and universally important. Each business is different, and roles are changing as we adapt and grow with each new client, customer, and partner. Having a unified front between your sales and marketing team not only helps you recoup lost revenue, but strengthens your team's ability to work together toward a common goal. Let's dive in...
Understanding Modern AI
March 04, 2021 15:00 - 27 minutes - 19 MBI recently had the pleasure of enrolling in a Stanford University class on Natural Language Processing and Natural Language Understanding related to Artificial Intelligence. I learned so much in this class and through my own research and engagement with AI. In this episode, I outline my main takeaways from the course and discuss some examples of modern AI you might not even know you engage with every day. Let's dive in and figure it out together. I'd love to hear from you! Reach out, subs...
The Past, Present, and Future of AI
February 18, 2021 09:00 - 11 minutes - 8.24 MBIn this episode, we will explore the past, present, and future of Artificial Intelligence. If you're anything like me, AI is something that has sparked your curiosity as we've moved into such a digital world. I was fortunate enough to take a recent class at Stanford University to further dive into NLP, NLU, and Artificial Intelligence conversations. I hope you enjoy it! I'd love to hear from you! To reach out, subscribe, submit a guest proposal, or work with me, explore the links below. Su...
Finding Work/Life Balance
February 04, 2021 16:00 - 22 minutes - 15.8 MBWelcome to Figuring It Out! In this episode, we will explore how to find your perfect work/life balance. As a lifelong entrepreneur, husband, and father of four, I have personally struggled to achieve this at times in my life. In this episode, I will share some of the practices and self-exploration I have personally utilized to avoid burnout and achieve an ideal work/life balance. I'd love to hear from you! To reach out, subscribe, submit a guest proposal, or work with me, explore the link...
Exploring Company Culture
January 21, 2021 16:00 - 18 minutes - 12.5 MBWelcome back to Figuring It Out. Today we are going to talk about the highs and lows of company culture and how to better connect with your team in a variety of ways. I will discuss how to recognize a negative company culture and the steps you can take to turn it around. At the end of the episode, we will be introducing a new concept called our "Move Your Feet Moment". Let's dive in and figure it out together.
Creating Emotional Connections Through Digital Channels
January 06, 2021 16:00 - 20 minutes - 14 MBIn our last episode, we discussed how to create and cultivate long-lasting emotional connections in business. I want to expand that idea and talk about how we emulate those connections in the digital space. Let's dive in and figure it out together.
Creating Emotional Connections in Business
January 06, 2021 16:00 - 16 minutes - 11.6 MB"Before anyone will truly listen to you, you have to establish an emotional connection." In today's episode, we will be exploring the importance of emotional connections, how to create them, and how to cultivate them. These connections may be with your clients, prospects, partners, or even your work community. Let's dive in and figure it out together.
Introduction
January 06, 2021 16:00 - 11 minutes - 7.94 MBHello, and welcome to Figuring It Out. My name is Kevin England, a lifelong entrepreneur and CEO of Vonazon, and I will be your host. This is my first podcast, and so before we embark on this journey, I want to tell you all a little bit more about myself and why I’m doing this. On top of being a successful entrepreneur, I’ve raised four children and founded many businesses. I started this podcast to help people find success and balance in both their personal and professional lives. Now let's...
Figuring It Out Trailer
October 14, 2020 22:00 - 35 seconds - 466 KBIntroducing Figuring It Out, a new podcast from CEO Kevin England. This podcast is designed to help entrepreneurs, creatives, and marketers master their crafts, grow their businesses, and find a balance between their personal and professional lives. Be on the lookout for the show's official launch coming soon!
Recouping Lost Revenue with On-Demand Video
August 31, 2020 17:00 - 34 minutes - 23.8 MBIn today's course, we are going to talk about the lost revenue due to not being able to attend events, tradeshows, and speaking engagements due to Covid-19. Regain your lost revenue, leads, and opportunities with tips and tricks from Vonazon's CEO and President Kevin England. What You'll Learn Today: - How to create a digital experiential asset - How this asset can help your business - Who to target and why - Setting goals and measuring success - Implementing an effective marketing strateg...