She Burned Her Business Down with Rachael Kay Albers

Rachael is a brand strategist gone wild who helps rebels, revolutionaries, and businesses who burn the rulebook to build epic, unforgettable brands online. In this episode, you will hear the story of how Rachael (aka RKA) “set her business on fire.”

A year ago she hit a crossroads where she had a crisis of faith by seeing the downside of the marketing industry, so she endeavored to do things in a different way. As she spent time on Instagram in her stories, she began sharing the truth about what happens in the background of what we may not be seeing.

We talk about the bad practices in the industry and the high cost of this. If you have ever wondered about the celebrity brand names behind the scenes, you’ll get a glimpse. Rachael took to Insta and started revealing things that most people only whisper about. She got so many others following her who had felt the same things but didn’t know what to do with it.

What’s unique about her position is that Rachael named names. She had the courage to show up and share bad practices as she saw them.

As a result, she suffered huge consequences. She lost many business relationships, as well as clients and money. The business she had spent 12 years building, was almost gone. You’ll appreciate how even though she was quite persecuted online, she made it through.

We also talk about the “branded version” of herself. Through the process of burning down her business, she had quite the dark knight of the soul moment where she got to discover who she truly was and what she wanted.

This is a story of having the courage to follow your deep knowing, being willing to walk through the fire for the truth, and what good comes on the other side. You’ll hear the strength, the new growth, and the how to do this.

Rachael Kay Albers is a creative director and brand strategist for businesses that burn the rulebook. When she's not helping rebels and revolutionaries set fire to the box they were told to think outside of, she writes about the intersection of branding, pop culture, tech, and identity. Rachael is also a stand-up comedian and hosts a business comedy show using sketch and storytelling to teach about entrepreneurship in the Internet age.

Get the U-Factor! Build your brand in a way that feels good in your guts (and puts cash in your bank account)

>> https://rachaelkayalbers.com/

Hosted on Acast. See acast.com/privacy for more information.