Revolutionizing Data Collection for Improved Health Outcomes with My Normative - Ep. 214

FemTech Focus

English - June 21, 2023 04:00 - 49 minutes - 45.3 MB - ★★★★★ - 49 ratings
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Previous Episode: Destigmatizing Menstrual Health for Black Communities with The Black Women’s Reproductive Health Project - Ep. 213

Next Episode: FemTech with Dr. Britt: History of the Revitalization Act - Ep. 215

In this episode, we talk to Danika Kelly, Co-Founder and CEO of My Normative. In this interview, we discuss the male default, how data collection methods can change outcomes for health research and how femtech founders could benefit from utilizing My Normative.

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Episode Sponsor

This episode is sponsored by our friends at Guidea, a women-owned, women-led design consultancy that specializes in bringing femtech innovations to life. They have extensive expertise in healthtech and medtech and are a trusted partner to 20 Fortune 100 companies. They’ve launched more than 300 products to date, including the flagship products for 7 unicorn status startups. Guidea is known for creating research-driven products and services that are engaging, useful and easily integrated into customer lives and provider workflows. Guidea’s deep knowledge of medtech, IOT, wearables, population health insights, digital therapeutics and healthcare software, they can help you prioritize opportunities, and focus on key features for clinical studies and MVPs. They also have extensive experience with regulated device approval and can help you plan and prepare for the process. Learn more at Guidea.com.

Guest bio

Danika Kelly is a health and wellness professional and trained socio-cultural scholar in issues around female health and representation. For the past 14 years she’s worked globally focusing on health advancement and knowledge translation in developing economies. Danika has a strong history of leadership excellence in the social innovation space —winning awards and recognition from Telus and The Future of Good, DMZ Woman of the Year, Rainforest Alberta, FemTech Analytics, Alberta Women Entrepreneurs, and more.

Organization bio

My Normative is a female-focused health research platform driving innovation in the life sciences through validated data management & analysis.

FemTech Focus Podcast bio

The FemTech Focus Podcast is brought to you by FemHealth Insights, the leader in Women’s Health market research and consulting. In this show, Dr. Brittany Barreto hosts meaningfully provocative conversations that bring FemTech experts - including doctors, scientists, inventors, and founders - on air to talk about the innovative technology, services, and products (collectively known as FemTech) that are improving women's health and wellness. Though many leaders in FemTech are women, this podcast is not specifically about female founders, nor is it geared toward a specifically female audience. The podcast gives our host, Dr. Brittany Barreto, and guests an engaging, friendly environment to learn about the past, present, and future of women’s health and wellness.

FemHealth Insights bio

Led by a team of analysts and advisors who specialize in female health, FemHealth Insights is a female health-specific market research and analysis firm, offering businesses in diverse industries unparalleled access to the comprehensive data and insights needed to illuminate areas of untapped potential in the nuanced women’s health market.

Time Stamps

[03:57] Danika’s background

[08:10] What is My Normative

[14:54] Male Default

[21:21] The My Normative Product

[25:32] Benefits of the app

[31:16] Female participation benefits

[32:24] Current projects

[34:38] Diversity

[35:41] Spreading the word

[37:01] Interesting research outcomes

[39:22] Potential My Normative studies