Ep 103. Gustavo Serafini: I can do it so can you

Gustavo Serafini is an entrepreneur and co-founder of Pure Audio Video., a company that specializes in designing and integrating home cinemas, automation and security systems for luxury homes. 

Gustavo and I met through altMBA ("alternative MBA"), founded by one of my favorite teachers, Seth Godin.

Over the course of 4 weeks including nights and weekends, we connected with dozens of likeminded people, learning about business and life. 

"Where others see obstacles, Gustavo sees opportunity. Gustavo consistently challenges himself to overcome the obstacles in his life, while inspiring others to do the same. As a successful entrepreneur, Gustavo overcame the odds of a historic recession and a host of naysayers. He finds joy in opportunity. He knows that difficulty will never outshine persistence, belief, and courage. His motto is: If I can do it, so can you." - Gustavo Serafini

Originally from Brazil, Gustavo's family moved to the States when he was still a baby. Born with proximal femoral focal deficiency (PFFD), Gustavo had to learn how to walk and live like other kids at a very young page. 

Fast forward a few decades, Gustavo is now a successful entrepreneur who co-owns Pure Audio Video with his brother. We chatted about his startup days and how he overcame the economic crisis in the US in 2008. From studying buddhism, to going to law school, Gustavo transformed himself in pursuing endeavors that I couldn't help learning more about. 

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