265. Michael Roderick: How to Make Your Brand Referable, Memorable, and Unforgettable

Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. His frameworks have been featured in Forbes, Business Insider, and popular podcasts like The Art of Charm and Unmistakable Creative. Michael is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using the latest technology and time tested principals.

Michael began his career in education teaching High School English before breaking into the world of Broadway producing. He made this transition in less than two years prompting colleagues to ask him how he did it. This led to Michael creating a series of experiential workshops to study the dynamics behind relationship building and messaging.

His discoveries led him to create frameworks that landed him a position in a NYC tech startup in business development, founding a popular conference for Connectors called ConnectorCon and building a consulting business teaching how people who were great at giving to others could package their ideas in a way that led to their content being shared and attracting the types of relationships that could move their careers faster.  In addition to this, he founded Relationship Adventure Day, a networking event combined with a scavenger hunt set in New York City.

Now Michael speaks and consults on how individuals and companies can create Referable Brands for themselves so they can be top of mind for partnership, media opportunities, and more.

Michael is also a published playwright and the author of "Last Hour of The Day" a workbook built off a tweet campaign where he challenged his followers to do something at the last hour of their day and reflect on their experiences.

Resources

Referability Rater: http://eepurl.com/g_RKIP

Podcast: https://www.accesstoanyonepodcast.com/

Connect with Michael Roderick

https://www.linkedin.com/in/michael-roderick-1161571/

https://twitter.com/MichaelRoderick

https://www.facebook.com/mike.roderick.940

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