Fast Company, February 18, 2021
Fast Company Daily
English - February 18, 2021 12:00 - 2 minutes - 3.18 MBEntrepreneurship Business spokenlayer Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Big Hit Entertainment, the South Korean company behind the boy-band phenomenon BTS, is expanding a strategic partnership with Universal Music Group and its Geffen Records label in an ambitious attempt to replicate the successful K-pop formula—and the social media virality that goes along with it—with an American music company.