Growth, Greatness, and Change: How do we get more?

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@sonomacountywinegrowers      Growing Boards and Associations     

Karissa Kruse - President & CEO of Sonoma County Wine Growers2017 - launched the Sonoma County Center for Ag SustainabilityFocused on bringing subject matter experts to Sonoma County Gave a TEDx talk “Drink the Good Stuff”2014: selected as a North Bay Business Journal Women in Business Award2015/16: named Wine Business Monthly Magazine’s Top 50 Wine Industry Leaders2020: Congressman Mike Thompson names Kruse Women of the Year for his districtAbout Sonoma CountyFor every acre of wine grapes in the county, there are two acres of other diversified ag (apple trees, dairies, cut flowers, and produce)6% of Sonoma County’s 1 million acres are planted to wine grapes (60k acres)99% of sonoma county's vineyard acres are certified sustainable1,800 winegrowers call sonoma county home 80% of the county’s vineyards are <100 acres and 40% are <20 acresThe association has a focus of Sustainability, why?2014: commitment to come the most sustainable winegrowing region in the worldSonoma County Sustainable Wine App Tells the stories of the wine growing families - from the label of the bottleClimate Adaptation Certification         Partnered with the California Land Stewardship Institute for local wine growersPilot Program to address the sequestration of nitrous oxide and carbon emissionsGoal: help growers understand the best practices for climate mitigation in vineyardsWhat happens when you are able to achieve “buy in” from association members?When the board or organization begins to grow, how to you fan the flames for more growth?Collaboration with John Deere - ‘The Farm of the Future’ Announced Jan. 2024Sonoma County winegrowers and innovative companies can pilot concepts that may eventually result in game-changing solutionsMarkets with sporting events to Raise awareness and accessibility for Sonoma County WinesPartnerships with the San Francisco Giants and the Houston RocketsFeatured in +120 events at the Toyota ArenaWhat fuels her passion to keep going?How best does she learn something new?Summary and Challenge

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