Rachel Pedersen is a top social media marketer and consultant, worldwide viral sensation, leading authority on story-telling through social media and Facebook ads.

Rachel’s journey began in 2016 while working in her 9-5 (actually, it was an 8-5) day job. Within 6 months she replaced her income and built a clientele that she loved working with. 

She is the founder & CEO of award-winning social media marketing agency The Viral Touch, Founder & CEO of Social Media United.

In This Episode You'll Learn How do businesses get noticed with all the noise (dancing, dog videos, etc.) on TikTok? Should you segment your content onto different accounts? Or can you mix business and personal/fun stuff? Does Rachel allow her kids to browse TikTok? What guidelines does she have in place? How Rachel is turning her TikTok followers into Leads (and sales). How does she spend her time between the "For You" vs. "Following" pages? What is the strategy behind using hashtags on TikTok? Developing a Content Strategy Should we have a "Pro" account? 

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I'm committed to building an inclusive and anti-racist business. I support LGBTQIA+ rights and the rights of all intersectional identities. I believe that business should be a force for dismantling systems of oppression and actively invest in my own learning to fulfill this role.


»Read My Full DEI Statement HERE«