S2E09 10 Principles for Marketing Automation Success

Marketing Automation Made Simple

English - April 09, 2024 05:38 - 19 minutes - 18 MB
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Previous Episode: S1E08 The Future of Marketing Automation: AI and Segmentation w/ Chris L. Davis

Next Episode: S2E10 What's Next for Mailchimp? A Conversation w/ Adam Anger, Chief Sales Officer at Intuit Mailchimp

Today, it's a solo episode from Jovana sharing some of the marketing automation principles that keep us on the straight and narrow, when it comes to building automations.

There are 10 things that we like to keep front and center when creating automations or working with clients.

And these are:

Work less, convert more
Simplicity
If you set it and forget it, you will regret it
If the work doesn't require creativity, automate it, delegate it or leave it - Naval Ravikant, https://www.air.chat/naval
Your consumer is not stupid, they are your wife, Peep Laja, Conversion XL
If in doubt, always choose native
Amplify what's working
When things go wrong, go back to the start
Test, test, test, and test

Bonus:

10. Automate responsibly - Chris Davis from Automation Bridge

Do you have any guiding principles you'd like to share? Let me know in the Q&A section of the podcast if you're tuning in from Spotify.

Time Stamps

[00:00:58] The evolution of technology

[00:06:51] Always review automations for success

[00:08:17] Embracing creativity in work

[00:13:36] Amplify what's working

[00:16:04] Automate Responsibly

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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

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https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

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4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales