029 - How To Future-Proof Your Business

Do you run paid ads? Do you send email marketing campaigns?

If so, then you'd be well aware of the Big Tech forcing marketers to rethink their strategies so they don't rely on "third-party" data.

In this episode, we discuss the upcoming iOS15 planned upgrades that is going to change how email marketing is tracked; and a soon-to-be introduced removal of Google cookie tracking, these actions will leave many marketers going back to their whiteboards - planning new growth hacks without their data levers from these tech giants.

We use this opportunity to say goodbye to spammy emails and creepy tracking cookies - and we start to treat our consumers like they are our wife! (yes, you read this correctly)

"It's not enough to know what channels don't drive a sale. It's not good enough to have to wait 30 days to get a report from an agency to understand what actually is driving the best possible performance." Salesforce Marketing Automation VP

This episode is also published on our blog - https://www.bumperleads.com/email-marketing-automation/future-proof-your-digital-marketing/

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