Experts On The Wire (An SEO Podcast!)
134 episodes - English - Latest episode: 3 months ago - ★★★★★ - 73 ratingsDownloaded over 750,000 times! Experts On The Wire is an SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I’m an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.
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Episodes
033: John Mueller On AMP Pages, Crawl Budget, Podcasting SEO
August 11, 2016 16:51 - 52 minutes - 41.3 MBThis week’s episode features John Mueller, one of only five Webmaster Trends Analysts at Google. Warning though: this episode also gets a little technical and nerdy. But I wanted to create an episode for you all about AMP (Accelerated Mobile Pages). This was a really hot topic in the last week, with Google announcing future integration […] The post 033: John Mueller On AMP Pages, Crawl Budget, Podcasting SEO appeared first on Evolving SEO.
032: The Candid Story Of My Journey From Poor Musician To Evolving SEO
August 03, 2016 15:12 - 1 hour - 55.4 MBToday’s episode features a reverse interview – with me! I sat down with Tom Critchlow at the Marriot in Times Square, while I was there for Affiliate Summit as a speaker. I reveal a LOT to Tom in the interview – including where “Evolving SEO” got it’s name, challenges we face now, how I approach […] The post 032: The Candid Story Of My Journey From Poor Musician To Evolving SEO appeared first on Evolving SEO.
031: Mastering The Power Of LinkedIn w/Viveka von Rosen
July 27, 2016 12:15 - 58 minutes - 45.1 MBI feel like today’s show is going to give the listeners of ‘Experts’ a special edge over everyone else on LinkedIn. That’s because my guest today, Viveka von Rosen focuses 100% of her time and energy only on LinkedIn. She even ranks #1 in Google for “LinkedIn Expert” (try it!). Today, Viveka will teach us why […] The post 031: Mastering The Power Of LinkedIn w/Viveka von Rosen appeared first on Evolving SEO.
030: Chatting About Twitter Chats w/Arielle Tannenbaum of #BufferChat
July 21, 2016 11:51 - 52 minutes - 41.2 MBThis episode is for anyone that wants to be a better participant in Twitter chats, wants to run their own Twitter chat – or if you simply just love Buffer and want a behind the scenes look at how they run #BufferChat. My guest, Arielle Tannenbaum has been running #BufferChat for over nine months. With over 300 […] The post 030: Chatting About Twitter Chats w/Arielle Tannenbaum of #BufferChat appeared first on Evolving SEO.
029: Facebook Live, Periscope & The Power Of Live Streaming Video w/Alessandra Colaci
July 13, 2016 12:10 - 53 minutes - 41.6 MBThere’s probably a lot of us out there that keeps hearing about live streaming video, but we’re not sure how to get started or what to do with it. If you’re one of these people (like I am), now is definitely the time to get involved. Periscope reported to have 10 million users by August […] The post 029: Facebook Live, Periscope & The Power Of Live Streaming Video w/Alessandra Colaci appeared first on Evolving SEO.
028: Drift’s 138X Blog Traffic Growth, Ditching Gated Content w/Dave Gerhardt
July 06, 2016 01:49 - 55 minutes - 43.2 MBDave recently led a 138X growth in blog traffic for Drift. In today’s episode he’ll tell us how they achieved this growth – and to put that tangibly – it was 198 visits a month in October, and last month they received 27,369 visits to the blog. He’ll tell us why he ignores analytics, how he […] The post 028: Drift’s 138X Blog Traffic Growth, Ditching Gated Content w/Dave Gerhardt appeared first on Evolving SEO.
027: Growth Marketing Lessons From Inbound.org’s 5x User Growth w/Sam Mallikarjunan
June 29, 2016 22:02 - 56 minutes - 44 MBWhen I read Sam’s post “The Hard Choices Behind How Inbound.org Grew 5x” (they now have over 160,000 members) I knew I needed to get Sam on Experts On The Wire. We dissect many of the elements of their growth, including – why you need to ignore your earliest adopters, keeping a team focused on one […] The post 027: Growth Marketing Lessons From Inbound.org’s 5x User Growth w/Sam Mallikarjunan appeared first on Evolving SEO.
026: Rand Fishkin on Influencer Marketing, Whiteboard Friday, Time Travel & More.
June 21, 2016 22:28 - 1 hour - 50 MBIn this episode with Rand Fishkin, we chat about getting outsized results from influencers, Moz’s “worst landing page the web has ever seen”, the inputs to success of Whiteboard Friday, time travel, emotions .. and LOTS more. Beards and whiskey too 🙂 Enjoy! And don’t forget to subscribe on iTunes! Links Rand on Search Talk […] The post 026: Rand Fishkin on Influencer Marketing, Whiteboard Friday, Time Travel & More. appeared first on Evolving SEO.
025: Wil Reynolds on Audiences vs Algorithms & People vs Positions
June 17, 2016 15:32 - 59 minutes - 45.4 MBI honestly have no better way to set up this conversation with Wil than to tease you with some quotes: “Clients will judge you on what you do the weakest not the strongest.” “Great SEO is caring about people over penguin and audiences over algorithms.” “The SEO industry has set up clients to ask for […] The post 025: Wil Reynolds on Audiences vs Algorithms & People vs Positions appeared first on Evolving SEO.
024: The Irresistible Power Of StoryHacking w/Alaura Weaver
June 06, 2016 18:38 - 1 hour - 47.1 MBI stumbled across Alaura’s article on CopyHackers – StoryHacking: Cracking The Code Behind the Irresistible Selling Power of Stories – and within 5 minutes knew I wanted her to join us to teach you all about the power of StoryHacking. This isn’t just the same old advise you hear from marketers “tell a story” – […] The post 024: The Irresistible Power Of StoryHacking w/Alaura Weaver appeared first on Evolving SEO.
023: Building A YouTube Community With Jared Falk Of Drumeo
June 02, 2016 01:20 - 56 minutes - 44.1 MBDrumeo is an online community and educational resource for drummers. They have almost 500,000 subscribers on their YouTube channel with over 97 million total video views. Some of their videos receive over 1,000 comments and over 1 million views. Drumeo didn’t do this with sleazy marketing tricks or buying subscribers on Fiverr. They did it […] The post 023: Building A YouTube Community With Jared Falk Of Drumeo appeared first on Evolving SEO.
022: One Brand, A Thriving Community, Blog Comments & How They Help SEO
May 27, 2016 23:59 - 35 minutes - 29.2 MBHey everyone we’re going to do something a little different today. I had wanted you to meet someone, from a brand that I’m sure you’ve all heard of (we’ll reveal that in a moment): But first, this is a brand that has: 532,000 likes on their facebook page A Single Article With 79+ Linking Root […] The post 022: One Brand, A Thriving Community, Blog Comments & How They Help SEO appeared first on Evolving SEO.
021: Facebook Video Ads With Rick Mulready
May 25, 2016 15:38 - 1 hour - 46.9 MBChances are, you’re looking for NEW ways to drive quality traffic to your site, business or blog. But it can be tough to know what direction to take or what new channel to try. Today, Rick Mulready is going to teach you all about Facebook VIDEO ads – and how they can hold great opportunity […] The post 021: Facebook Video Ads With Rick Mulready appeared first on Evolving SEO.
020: Tom Critchlow On Working For Google, Escaping The SEO Vacuum & Startup Mistakes
May 19, 2016 22:21 - 1 hour - 48.6 MBFor those of you that do not know my guest today, Tom Critchlow has a diverse background of experiences. He was Head of Search Marketing and then VP of Operations at Distilled for 4 years, worked in Google’s Creative Lab for 2 years, and has since founded Fiercely Curious – an online gallery of art […] The post 020: Tom Critchlow On Working For Google, Escaping The SEO Vacuum & Startup Mistakes appeared first on Evolving SEO.
019: Analytics Explained With Annie Cushing
May 18, 2016 14:08 - 43 minutes - 33.9 MBIt’s true that there’s a LOT of misinformation out there about Analytics. It can be hard to dig through all the content out there for the right path to take. Thankfully, we have a true expert on the show today. Annie Cushing has spent over 10 years mastering, practicing and teaching analytics. In this episode […] The post 019: Analytics Explained With Annie Cushing appeared first on Evolving SEO.
018: Johnathan Dane on PPC, Sardines vs Whales & Why CPC Doesn’t Matter
May 13, 2016 18:50 - 59 minutes - 45.9 MBJohnathan breaks down PPC concepts in a clear, understandable way – better than almost anyone else I’ve heard. Maybe you’ve “tried” PPC in your business and though it “didn’t work”, or maybe you’ve been doing SEO and want to get into PPC, or maybe you’re looking for an additional source of high quality traffic. You’ll […] The post 018: Johnathan Dane on PPC, Sardines vs Whales & Why CPC Doesn’t Matter appeared first on Evolving SEO.
017: Applying Digital Ethology To Your Content Strategy Process w/Rhea Drysdale
May 11, 2016 21:15 - 54 minutes - 41.8 MB“What content should I create?” You may ask yourself this often, but the answer isn’t always that obvious. Rhea breaks down how applying “digital ethology” can inform your content ideas. You’ll learn what people really mean when they search Google for “how big is an eggplant?” and why that matters to your content strategy. We also […] The post 017: Applying Digital Ethology To Your Content Strategy Process w/Rhea Drysdale appeared first on Evolving SEO.
016: Taking Control Of Your Own PR w/Dmitry Dragilev
May 06, 2016 12:27 - 1 hour - 46.5 MBFor a long time, Public Relations has been this “mysterious” activity reserved for high-profile PR companies or shady press releases. Of course some PR companies are really good at what they do (I’ve worked alongside of a few). But the truth is, YOU can take charge of many “PR” activities yourself. Enter Dmitry Dragilev, who has […] The post 016: Taking Control Of Your Own PR w/Dmitry Dragilev appeared first on Evolving SEO.
015: Using Humor In Your Marketing w/Amy Harrison
May 04, 2016 00:56 - 1 hour - 50.1 MBDoes humor sell? Well sure, think back so campaigns like the classic VW ads to Dollar Shave Club. Humor definitely works when done right. In this episode Amy Harrison will teach you how to incorporate more humor into your marketing. She’ll also give you ways to improve your copywriting – with techniques such as using […] The post 015: Using Humor In Your Marketing w/Amy Harrison appeared first on Evolving SEO.
014: Integrative Marketing For Retail Brands w/Katherine Romero
April 28, 2016 21:25 - 59 minutes - 46.5 MBKatherine Romero was the Senior eCommerce Marketing Manager for the Deckers portfolio, including brands like UGG Australia, Teva and Sanuk. She now runs her own agency MAKA Digital helping brands build digital happiness. She also tells us how a content marketing campaign for a small cycling brand has been hit 500,000 views with less than $5,000 spent […] The post 014: Integrative Marketing For Retail Brands w/Katherine Romero appeared first on Evolving SEO.
013: Growing Blog Traffic 37x In 18 Months w/Sujan Patel
April 26, 2016 16:51 - 1 hour - 47 MBSujan Patel is one of the most talented marketers I know. He recently helped grow WhenIWork’s traffic from 20,000 to 750,000 visitors per month in an 18 month period, all with content marketing and promotion. Find out how many one-on-one cold Skype calls he did in a one year period (it will probably surprise you!) […] The post 013: Growing Blog Traffic 37x In 18 Months w/Sujan Patel appeared first on Evolving SEO.
012: How To Run A User Generated Blog w/ Ronell Smith
April 22, 2016 12:18 - 42 minutes - 32.8 MBYou may have a blog at your company or on your own, but struggle to find resources to post more often at a high quality. And you ALSO may want to build more of a community around your brand. USG (User Generated Content) might be the solution you’ve been looking for. Ronell Smith tells us […] The post 012: How To Run A User Generated Blog w/ Ronell Smith appeared first on Evolving SEO.
011: Interview With Everette Taylor
April 19, 2016 17:26 - 52 minutes - 42.2 MBEverette is Head Of Growth For New Mobile Products At Microsoft and CEO of Millisense. We talked about a TON in this conversation… meeting Jaime Foxx, getting press in places like Fortune and Forbes, how ‘verified’ Twitter works, diversity in tech, working TWO full time jobs, snapchat and more. I hope you enjoy this in-depth […] The post 011: Interview With Everette Taylor appeared first on Evolving SEO.
010: Guest Publishing Tactics With Kristi Hines
April 15, 2016 12:33 - 37 minutes - 30 MBThis episode is for anyone looking to achieve greater marketing results with guest publishing. Whether you run a personal blog, do content marketing for a company or consult for clients – this episode is for you! Learn about how veteran writer Kristi Hines has amassed over 700,000 total shares on all of her guest content […] The post 010: Guest Publishing Tactics With Kristi Hines appeared first on Evolving SEO.
009: Pro Networking Tips With Mike Ambassador Bruny
April 12, 2016 22:54 - 57 minutes - 45.3 MBMike Ambassador Bruny is the Director Of Attendee Engagement for Social Media Marketing World (run by Social Media Examiner) and was also Director Of Operations and Brand Ambassador for Intel. This episode is for ANYONE attending conferences and events. Maybe you want to get more value from the events you attend, or perhaps you’re shy […] The post 009: Pro Networking Tips With Mike Ambassador Bruny appeared first on Evolving SEO.
008: Retention, Analytics & Growth at… GrowthHackers.com With Anuj Adhiya
April 08, 2016 11:49 - 1 hour - 47.4 MBAnuj Adhiya is the Director of Engagement & Analytics on the Growth team at GrowthHackers.com – he talks about the metrics they actually use to measure their growth on their community website. You’ll learn what most people misunderstand about the term “growth hacking”. Learn why they do NOT have notifications for link up-votes. He also reveals the challenges […] The post 008: Retention, Analytics & Growth at… GrowthHackers.com With Anuj Adhiya appeared first on Evolving SEO.
007: Evaluating Your Backlink Profile In 2016 – With Sha Menz
April 05, 2016 22:30 - 52 minutes - 41 MBWhether you need to remediate a link penalty, or you just want to be informed about the state of links in Google for 2016 – this show is for you! Sha Menz is a top expert on link based penalties in Google. She really breaks things down for us – some of the topics include […] The post 007: Evaluating Your Backlink Profile In 2016 – With Sha Menz appeared first on Evolving SEO.
006: Running A Leading Industry News Site With Jen Slegg
April 01, 2016 02:58 - 47 minutes - 36.9 MBJennifer Slegg takes us behind the scenes of The SEM Post, a leading news site in the Search Marketing industry. She shares insights into where she gets her story leads, why Google tested 41 shades of blue in the search results, and how she chooses guest writers. Whether you're a writer, editor, SEO-fan or lover of marketing - you'll gain a ton of knowledge from this episode! The post 006: Running A Leading Industry News Site With Jen Slegg appeared first on Evolving SEO.
005: Local SEO Link Building & Yelp Reviews w/Phil Rozek
March 30, 2016 02:45 - 1 hour - 51.1 MBIf you're a local or small business owner, you're going to learn a TON in this episode with local SEO expert Phil Rozek. He'll teach you about local listings ("NAP listings"), Yelp Review, blogging and local SEO link building. The post 005: Local SEO Link Building & Yelp Reviews w/Phil Rozek appeared first on Evolving SEO.
004: Generating Leads & Exposure On SlideShare With Ross Simmonds
March 25, 2016 00:04 - 54 minutes - 43.6 MBRoss Simmonds explains how to get massive exposure and leads with SlideShare. Ross has personally generated over 1 million views on his SlideShare content. He also discusses content curation tactics, Snapchat and Anchor. The post 004: Generating Leads & Exposure On SlideShare With Ross Simmonds appeared first on Evolving SEO.
003: Backlinko’s Content Process Revealed With Brian Dean
March 22, 2016 23:25 - 1 hour - 47.3 MBBrian Dean lifts the curtain on his content creation process for Backlinko. He reveals how many unique visits Backlinko.com gets per month (it's a LOT), a secret project he's working on, how to keep your email newsletters out of the promotions tab - and MUCH more. The post 003: Backlinko’s Content Process Revealed With Brian Dean appeared first on Evolving SEO.
002: AJ Kohn on Rankings, SEO Pyschology & Five Foot Web Design
March 18, 2016 02:39 - 57 minutes - 43.6 MBAJ Kohn, who helps companies like Pinterest and Airbnb with their SEO, is on the show to teach us about Google ranking factors, keyword research and more. Join us for this hour episode! Learn how psychology applies to SEO, how to remove technical SEO obstacles , and why AJ uses hashtags in his tweets. NOTE: The audio quality of this interview on my end does not represent the normal high quality of my audio! We were just getting going on the first two episodes. It does improve in episode 3 a...
001: Marie Haynes on Google Penalties
March 16, 2016 14:13 - 40 minutes - 34.2 MBMarie Haynes, an expert on Google Penalties and Technical SEO to discuss Google updates, algorithms and more. Learn about some of the updates like Panda, Penguin, Fantom - how to fix them - and what Google may have in store for the future. The post 001: Marie Haynes on Google Penalties appeared first on Evolving SEO.
Intro: Why This Show Exists & How To Use It w/Dan Shure
March 15, 2016 18:13 - 16 minutes - 14.2 MBJoin me in a 10 minutes introduction to "Experts On The Wire"! I announce the first three guests and a contest. New episode will post twice a week - every Wednesday and Friday - so definitely subscribe! Our mission is to bring expert digital marketing information to fellow marketers, business owners, startup founders, entrepreneurs and the like. Most episodes will feature me interviewing an expert from any digital marketing field - such as SEO, content marketing, social media, PR, analytics...