Experts On The Wire (An SEO Podcast!)
134 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 73 ratingsDownloaded over 750,000 times! Experts On The Wire is an SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I’m an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.
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Episodes
130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow
March 13, 2024 16:30 - 1 hour - 58.8 MBWill Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the […] The post 130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow appeared first on Evolving SEO.
129: Helpful Content Update Recovery and More w/Kristine Schachinger
February 20, 2024 15:42 - 1 hour - 59.5 MBKristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: Why AI vs Human Content Comparison […] The post 129: Helpful Content Update Recovery and More w/Kristine Schachinger appeared first on Evolving SEO.
Updates About This Podcast!
February 20, 2024 14:12 - 6 minutes - 5.81 MBJoin me for 5 mins with some updates about Experts on the Wire (and new episode announcements!) Listen Now! Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off. The post Updates About This Podcast! appeared first on Evolving SEO.
128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher
August 12, 2023 17:13 - 53 minutes - 44.7 MBIf you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you! My guest today is Sara Taher who has been an SEO consultant since 2014. Topics In This Episode Include: How to incorporate AI in your SEO workflow (tons […] The post 128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher appeared first on Evolving SEO.
127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier
February 06, 2023 16:29 - 1 hour - 83 MBIt’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title! Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years. I had a blast talking with […] The post 127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier appeared first on Evolving SEO.
126: Passive Link Acquisition With Authoritative Content w/Monique (Meaux) Quarles
November 02, 2022 19:26 - 1 hour - 53 MBIf you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you! Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search […] The post 126: Passive Link Acquisition With Authoritative Content w/Monique (Meaux) Quarles appeared first on Evolving SEO.
125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarr
August 22, 2022 18:31 - 1 hour - 54.2 MBMy guest today Olga Zarr audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech SEO mistakes you should avoid. And, answer some tech SEO questions from Twitter. Listen […] The post 125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarr appeared first on Evolving SEO.
125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarzeczna
August 22, 2022 18:31 - 1 hour - 54.2 MBMy guest today Olga Zarzeczna audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech SEO mistakes you should avoid. And, answer some tech SEO questions from Twitter. Listen […] The post 125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarzeczna appeared first on Evolving SEO.
124: Tech SEO Tips From a Google Product Expert w/Dave Smart
July 06, 2022 23:42 - 1 hour - 49.8 MBTech SEO fans this episode is a MUST listen! Topics Include: The current state of how Google handles JavaScript Testing JavaScript Sites for SEO Dave’s favorite and least favorite JS platforms Hydrating JavaScript Caching and JS Caching APIs Fingerprinting Files What are web workers and do they index? Dave’s definition of tech SEO The strangest […] The post 124: Tech SEO Tips From a Google Product Expert w/Dave Smart appeared first on Evolving SEO.
123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson
June 13, 2022 22:42 - 1 hour - 64 MBIf you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts […] The post 123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson appeared first on Evolving SEO.
122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford
April 12, 2021 15:39 - 1 hour - 52.5 MBTech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford! Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine. Prior to that, she was Sr. Director of SEO and Content at G2 among many […] The post 122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford appeared first on Evolving SEO.
121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland
February 16, 2021 02:53 - 57 minutes - 45.9 MBTech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to […] The post 121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland appeared first on Evolving SEO.
120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow
January 19, 2021 21:17 - 1 hour - 48.3 MBWhat does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge. The connection lies in the fact that you can’t separate the past of SEO from where we are today. […] The post 120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow appeared first on Evolving SEO.
119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO
January 07, 2021 18:00 - 58 minutes - 46.6 MBJon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits […] The post 119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO appeared first on Evolving SEO.
118: How To Help Large Organizations Win at SEO w/Melanie Phung
November 23, 2020 22:59 - 1 hour - 53.8 MBIn this episode: How to work on SEO effectively with big organizations Working with both content and tech teams — and how to get them to actually execute Why understanding the HISTORY of a company, organization and website is important before giving recommendations What do you do if you get push back against SEO advice? […] The post 118: How To Help Large Organizations Win at SEO w/Melanie Phung appeared first on Evolving SEO.
117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes
August 20, 2020 23:39 - 1 hour - 57.7 MBJR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an organizer with the Beer & SEO and Raleigh SEO Meetups. In this episode: How to […] The post 117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes appeared first on Evolving SEO.
116: Seizing The Image Search Opportunity w/Jess Peck
June 30, 2020 17:03 - 55 minutes - 45.8 MBIn this episode: How to find image SEO opportunities Image traffic attribution How to optimize for image SEO The value of using and testing with screen readers BEYOND accessibility What is visual search and how to optimize for it Listen Now! Related Episodes You Might Like Optimizing Crawl Budget To Improve Web Traffic w/Vanessa Fox The […] The post 116: Seizing The Image Search Opportunity w/Jess Peck appeared first on Evolving SEO.
115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner
February 02, 2020 20:09 - 1 hour - 63.1 MBIn this episode: The differences between eCommerce SEO and B2B SEO (tactics and strategies) Crawl optimization on Seasonal Sites Developing internal SEO documentation How he helps companies needing operational expertise with SEO to help them grow – and using SEO skills to help find and vet companies to purchase and grow Beyond just basic keyword […] The post 115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner appeared first on Evolving SEO.
114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins
February 02, 2020 20:04 - 1 hour - 58.5 MBIn this episode: Doing SEO for a big retailer What an SEO Insight Technology Manager does Using PPC to Strategize for SEO Why/when/how to use Power BI What is the “data hulk”?! Does CTR actually impact ranking? (Based on data) Strategically dealing with Holiday and Seasonal content Communicating SEO value to executives. Claudia Higgins is […] The post 114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins appeared first on Evolving SEO.
113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019
February 02, 2020 19:49 - 47 minutes - 38.8 MBThis special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests: Aja Frost – Hubspot Jim Gianoglio – Bounteous Colleen Harris – CDK Global Alexis Sanders – Merkle In this episode, you […] The post 113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019 appeared first on Evolving SEO.
112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More
December 09, 2019 17:02 - 1 hour - 54.3 MBIn this episode: Does Google fetch all the scripts on a page? “Treeshaking” and how it can help your page’s performance Queuing time vs rendering time for Google When to use JS Frameworks or not Exactly how and when rendering counts against “crawl budget” Is “crawl budget” a problem and something that should be optimized […] The post 112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More appeared first on Evolving SEO.
111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy
September 03, 2019 21:17 - 1 hour - 67.2 MBIn this episode: How to handle out of stock products (we get quite detailed here) Crawl optimization How to optimize content on product pages How to optimize content on category pages Internal search page optimization Handling content delivered in JavaScript on product or category pages Common eCommerce SEO mistakes The future of eCommerce SEO How […] The post 111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy appeared first on Evolving SEO.
110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & More
August 13, 2019 13:02 - 1 hour - 51.6 MBToday’s episode I think is an important one for anyone who’s a part of, or interested in, the SEO industry. Whether you’re an actual practitioner, maybe newer to the space, or just following along and love SEO – you’ll probably get something out of this discussion. I wanted to talk with Barry and get more […] The post 110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & More appeared first on Evolving SEO.
The Private Voice Memo I Made After Dinner With Gary Illyes [2017]
July 25, 2019 21:51 - 21 minutes - 18.2 MBOn April 4th 2017, I had the opportunity to sit down at dinner with Gary Illyes and about seven other SEOs (including Paul Shapiro, who was the one who nicely invited me). We got to ask him questions and chat about SEO and Google. Immediately after leaving, I got out my phone and recorded about […] The post The Private Voice Memo I Made After Dinner With Gary Illyes [2017] appeared first on Evolving SEO.
109: How To Find, Get… and Keep Featured Snippets with Izzi Smith
July 24, 2019 15:17 - 1 hour - 52.2 MBYes, we chatted a LOT about featured snippets – and get pretty detailed with the tactics. Izzi has a lot of experience optimizing for all kinds of snippets and SERP features in her work with Sixt. She even breaks down exactly how Sixt got two snippets for high volume and highly lucrative searches. BUT, we […] The post 109: How To Find, Get… and Keep Featured Snippets with Izzi Smith appeared first on Evolving SEO.
108: How To Escape Content Mediocrity w/Henneke D
July 16, 2019 01:21 - 1 hour - 55.4 MBThis show is PACKED with writing tips that will improve your SEO and marketing… including: What makes a great headline How to write a strong opening How to sell with copy Editing tools Attracting more customers to your blog And lots more! My guest Henneke has written for Copyblogger, Kissmetrics and the author of two […] The post 108: How To Escape Content Mediocrity w/Henneke D appeared first on Evolving SEO.
107: A Masterclass In Modern Day Link Building w/Garrett French
June 13, 2019 11:21 - 1 hour - 70.1 MBI try not to be hyperbolic in titles – but when listening back to this episode, a “masterclass” is the description that keeps coming to mind. You can tell when I throw spontaneous and challenging questions out like “how important is link velocity?” and Garrett gives a thoughtful, experience-based, unique answer – without even […] The post 107: A Masterclass In Modern Day Link Building w/Garrett French appeared first on Evolving SEO.
106: Tim Soulo On Ahrefs Growth, Their Search Engine & Being a DJ
May 15, 2019 01:53 - 1 hour - 51.1 MBOn today’s episode! How Tim went from being a DJ, to CMO at Ahrefs The Story (and an update!) on The Ahrefs Search Engine How Tim earned 200+ backlinks on one piece of content on his personal blog How Ahrefs Estimates Traffic Numbers The SEO mistake they made when trying to rank for “what is […] The post 106: Tim Soulo On Ahrefs Growth, Their Search Engine & Being a DJ appeared first on Evolving SEO.
105: Proven Rules For Outreach & Link Building Success w/Gisele Navarro
April 24, 2019 02:05 - 1 hour - 65.6 MBGisele is Operations Director at NeoMam (who has helped companies like HomeAdvisor, Angie’s List and Expedia with content and link campaigns). In this episode: How Gisele landed six features from just fifteen emails Why link building is NOT just the same as “digital PR” Getting big-name sites to link to you (with a different approach […] The post 105: Proven Rules For Outreach & Link Building Success w/Gisele Navarro appeared first on Evolving SEO.
104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt
March 28, 2019 21:57 - 1 hour - 66.2 MBThis episode is packed with ideas for leveraging content to drive traffic and increase sales. Here are some of the things we covered: How he got one of the top 10 articles of all time on Inbound.org The SEO benefits of paid content promotion How to build links with paid content How to improve the […] The post 104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt appeared first on Evolving SEO.
103: Dan Taylor on Javascript SEO, Service Workers & Mistakes New SEOs Make
February 01, 2019 00:40 - 50 minutes - 43.3 MBDan is a Senior Technical SEO and Account Director at SALT Agency. We covered a LOT of topics in this conversation – including: The benefits of service workers and how to set them up (we get pretty detailed) Why the traditional SEO audit document is flawed How to handle the various challenges we encounter with […] The post 103: Dan Taylor on Javascript SEO, Service Workers & Mistakes New SEOs Make appeared first on Evolving SEO.
102: Crawl Optimization & How To Do Crawl First SEO w/Aysun Akarsu
December 18, 2018 22:23 - 53 minutes - 47 MBThis is the first of three episodes recorded at TechSEO Boost 2018! I sat down with Aysun Akarsu to chat about: How to optimizing your site architecture and crawl paths for better rankings Does ‘crawl budget’ actually exist (even though Google says it doesn’t)? How to set up a crawl, and what data to pull into your […] The post 102: Crawl Optimization & How To Do Crawl First SEO w/Aysun Akarsu appeared first on Evolving SEO.
101: Internal Links, Content Marketing & ASO w/Jackie Chu of Uber
November 13, 2018 18:14 - 1 hour - 50 MBIt’s not often we get to learn from experienced in-house SEOs but today’s guest is Jackie Chu, formerly an in-house SEO at Square and now the SEO Lead at Uber. You’ll learn: How Square Ranked For “POS System” Internal Linking Tips How to use SEO as a Product Function How Facebook Ads Can Help SEO App […] The post 101: Internal Links, Content Marketing & ASO w/Jackie Chu of Uber appeared first on Evolving SEO.
100: Marie Haynes on The August 1st Update, Link Building, EAT – Special Call-In Show!
October 02, 2018 14:35 - 57 minutes - 49.6 MBWe did it! One hundred episodes of Experts on the Wire. Enjoy 🙂 -Dan Our Sponsor BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special […] The post 100: Marie Haynes on The August 1st Update, Link Building, EAT – Special Call-In Show! appeared first on Evolving SEO.
099: When Clients Have Bought SEO But Are Not Bought In w/Heather Physioc
August 29, 2018 15:23 - 1 hour - 52.5 MBOn today’s show! The rebirth of SEO Why do clients buy SEO without being bought in? What SEOs can learn from the world of advertising Communicating up the authority chain inside companies Thinking of SEO projects like a product team Estimating the ROI of SEO projects What to do when you’re a company like Coke […] The post 099: When Clients Have Bought SEO But Are Not Bought In w/Heather Physioc appeared first on Evolving SEO.
098: How Saleshacker Grew 426% & Used SEO To Get Acquired w/Gaetano DiNardi
August 02, 2018 13:08 - 1 hour - 48.9 MBThis is a special episode of Experts in a few ways. For one, Gaetano shares for the first time how SEO played a role in the just announced acquisition of Salehacker. And we get really into the details on his growth strategy that exploded their traffic 426% in 16 months. Second – this was an experimental […] The post 098: How Saleshacker Grew 426% & Used SEO To Get Acquired w/Gaetano DiNardi appeared first on Evolving SEO.
097: Using Keyword Psychographics To Improve Your SEO w/Marty Weintraub
July 15, 2018 20:49 - 1 hour - 64.1 MBThe second we started this interview I knew it was going to be one for the history books! Marty is a creative, imaginative, strategic thinker AND technical in how he understands data, and the intersection of people with search engines – top it off with years of experience helping companies like Airbnb, Amazon, Square and more with […] The post 097: Using Keyword Psychographics To Improve Your SEO w/Marty Weintraub appeared first on Evolving SEO.
096: How To Deliver Effective SEO Consulting w/Marie Haynes
June 28, 2018 15:33 - 1 hour - 61 MBIf you’re an SEO Consultant (or work with one) maybe you struggle with things like: charging project vs hourly how much to charge dealing with difficult clients how to acquire clients and sell SEO problems with “snake oil” SEO selling how to stand out in the SEO industry time management how to grow from a solo […] The post 096: How To Deliver Effective SEO Consulting w/Marie Haynes appeared first on Evolving SEO.
095: Preparing For Audio SEO & Podcasts In Google Search w/Steve Pratt
May 21, 2018 15:32 - 1 hour - 63 MBWhen you think about it, audio is the most untapped content-type for Google (and search in general). They’ve practically mastered and dominate every other form – from text to video, maps, news, images. But Google recently announced their plans to make audio a ‘first class citizen’ in search – from podcasts to any audio in your […] The post 095: Preparing For Audio SEO & Podcasts In Google Search w/Steve Pratt appeared first on Evolving SEO.
094: Large Site, In-House Technical SEO w/Jamie Alberico
May 10, 2018 10:24 - 1 hour - 59 MBIn this episode! How Jamie decides what products to index (on a 4+ million product site) Metrics the technical SEO team at Arrow.com cares about Optimizing crawl efficiency and click depth on a large site How to run internal crawls on a 10m+ page site Using custom XML sitemaps How to find and fix re-direct chains […] The post 094: Large Site, In-House Technical SEO w/Jamie Alberico appeared first on Evolving SEO.
093: Earn Links By Building Your Own Stock Photo Library w/Jay Thibault
April 24, 2018 14:27 - 1 hour - 52.2 MBI love this strategy in this week’s episode because it takes advantage of “sawdust” – the stuff leftover from something else, but it can be USED to provide value and get you links in return. And yes, this is a supplementary link acquisition strategy – not to necessarily replace your primary link acquisition – but you could take […] The post 093: Earn Links By Building Your Own Stock Photo Library w/Jay Thibault appeared first on Evolving SEO.
092: Mobile First Indexing: A Whole New Google w/Cindy Krum
April 09, 2018 14:26 - 1 hour - 60.2 MBIn today’s episode! What ‘link equity’ might mean in a mobile-first index world Why you don’t need a URL to be indexed anymore Language & Keyword Indexing vs Entity Indexing What chatbots have to do with voice search Google Actions and Google Assistant Listeners questions answered (PWA’s, AMP, Google Posts, Mobile Site Speed) Why the […] The post 092: Mobile First Indexing: A Whole New Google w/Cindy Krum appeared first on Evolving SEO.
091: UX & Accessibility – Essential Lessons For SEOs w/Kim Krause Berg
March 28, 2018 23:30 - 1 hour - 51.2 MBWhen traffic drop issues started hitting my inbox early 2017 – I was perplexed. These weren’t the typical link penalties, thin content or panda algo issues. There was something different going on here. By March/April of 2017 I’d seen enough of these issues, and along with other SEOs started connecting the dots. In June I then published a […] The post 091: UX & Accessibility – Essential Lessons For SEOs w/Kim Krause Berg appeared first on Evolving SEO.
090: Improve Your Rankings by Understanding Intent w/AJ Kohn
March 08, 2018 16:11 - 1 hour - 64.5 MBI read AJ’s recent article “what I learned in 2017”. In it, he mentioned not being very excited about the SEO content being published these days. I wanted to find out why. I did, but we also ended up chatting about his unique view on recent Google updates (and why they were NOT ‘content quality’ […] The post 090: Improve Your Rankings by Understanding Intent w/AJ Kohn appeared first on Evolving SEO.
089: Are Ranking Factor Studies Hurting The SEO Industry? w/Jenny Halasz
March 02, 2018 13:55 - 1 hour - 54.3 MBIn this episode: The problem with calling metrics like word count, time to first byte “ranking factors” Why Jenny believes CTR is NOT a significant ranking factor How to stay focused on what matters in the noisy SEO industry How to think through and solve your own SEO problems Pros and (mostly) cons of AMP A […] The post 089: Are Ranking Factor Studies Hurting The SEO Industry? w/Jenny Halasz appeared first on Evolving SEO.
088: Turbocharge Your Content Creation Process w/Marijana Kostelac
February 23, 2018 20:27 - 58 minutes - 46.1 MBHave you ever seen a content strategy fail to perform because things don’t get executed? It can be frustrating to have the best SEO plan, content plan or marketing plan – only to have it fall short because things just don’t get done. In today’s episode, my guest Marijana Kostelac is going to teach us […] The post 088: Turbocharge Your Content Creation Process w/Marijana Kostelac appeared first on Evolving SEO.
087: Voice Search, Structured Data & Duplicate Content Strategies w/Alexis Sanders
January 18, 2018 16:03 - 1 hour - 61.3 MBI couldn’t fit every topic we talked about in the title – here are some highlights from this episode! We debate the pros and cons of voice search data in Search Console How brands and business can use Alexa Skills Advanced strategies for duplicate content identification and resolution The importance of web architecture and understanding information […] The post 087: Voice Search, Structured Data & Duplicate Content Strategies w/Alexis Sanders appeared first on Evolving SEO.
086: Technical SEO, Ranking Factors & the Story Behind TechSEOBoost w/Paul Shapiro
December 28, 2017 16:09 - 1 hour - 58 MBOn today’s show! What it’s like working with big clients like VW and Proctor and Gamble Getting buy-in from all the departments on SEO Leveraging automation and tools to collect and process data Link building at scale The impact of machine learning on rankings The most important types of backlinks to focus on The problems […] The post 086: Technical SEO, Ranking Factors & the Story Behind TechSEOBoost w/Paul Shapiro appeared first on Evolving SEO.
085: Important Lessons Learned From Eight Years Of SEO w/Paula Keller French
December 13, 2017 16:54 - 50 minutes - 42.5 MBToday – I chat will Paula Keller French about her top eight lessons learned doing SEO for eight years. Listen now for some stories of mistakes to avoid, and SEO tips backed by almost a decade of experience! I especially liked her tips about client retention towards the end, so be sure to stay tuned in […] The post 085: Important Lessons Learned From Eight Years Of SEO w/Paula Keller French appeared first on Evolving SEO.
084: Decoding The Mysterious World of Analytics w/Simo Ahava
October 31, 2017 16:27 - 1 hour - 58.2 MBOn today’s show! The problem’s with bounce rate Tracking content like a product Why most people don’t understand what a session is The myth of the ‘non-technical’ marketer Listen Now! Sponsors BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts […] The post 084: Decoding The Mysterious World of Analytics w/Simo Ahava appeared first on Evolving SEO.