Expert Edge Podcast
222 episodes - English - Latest episode: 18 days ago - ★★★★★ - 124 ratingsThe Experts Edge Podcast is where experts come to command the stage, position themselves as authorities, and scale their business up. Join host Colin Boyd, as he discusses influence, persuasion, and communication with the industry's leading experts. Are you ready to increase your influence and leverage your passion into a successful business? You're in the right place.
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Episodes
Making Money With Your Brand w/ Julie Solomon
April 09, 2024 12:00 - 41 minutes - 60.9 MBYour brand is your reputation and what you are known for. While building a brand will take some time, profiting from your brand doesn’t have to. In fact, you can most likely start making money from your brand right away. My guest on this episode of the expert edge, branding phenom - Julie Solomon, shares 3 ways you can start profiting from your brand even if you only have a few hundred followers. But that’s not all, she also goes into the essential branding pillars you need to have in place ...
Copy That Converts w/Kristin Engen
April 02, 2024 12:00 - 49 minutes - 71 MBAs a coach, your ability to attract your audience and get them to convert into your programs is largely going to determine how successful you become. That’s why learning how to write compelling copy should be at the top of every coach's skill development list. You don’t need to become an expert, because you can hire the experts to write your bigger projects like email sequences and sales pages, but you should have a solid understanding for the copy elements that you’ll have to write yourself...
How To Become More Charismatic
March 26, 2024 12:00 - 21 minutes - 33.5 MBBeing a coach or expert requires you to be or become somebody worth following. As soon as you decide to be a coach you're announcing to your audience that you are a leader. But it’s not good enough to just announce you're a coach and leader. You have to have something that initially draws your audience in and attracts them to you. And that thing is charisma. We all know somebody with charisma. It’s hard to put your finger on what it is and how to develop it, but in this episode I share with ...
Camera Confidence w/ XayLi Barclay
March 19, 2024 12:00 - 42 minutes - 61.3 MBYou’ll notice quite a few similarities between the top coaches in any industry. But one similarity that tends to be unanimous among all top coaches is that they all consistently show up on video. That’s because video is one of the easiest pieces of content to leverage and when it’s done right it tends to create an instant level of authority. However, a lot of coaches get intimidated by the idea of being on camera. This is why I wanted to have my guest Xayli Barclay on this week as she’s an e...
Unlocking The Full Potential Of Your Brand w/ Yolanda Smith
March 12, 2024 12:00 - 33 minutes - 49.8 MBMost coaches understand that building their personal brand is important. However, a lot of coaches don’t really have a complete grasp on what their personal brand really is. They mistake their personal brand with their brand identities like colors, fonts, websites, etc… During this episode with branding expert Yolanda Smith, we dive deep into what personal branding actually is and how to go about doing it the right way as well as the mistakes you need to make sure you avoid if you want a thr...
Creating Your Wealthy Reality w/ Jason Brown
March 05, 2024 13:00 - 44 minutes - 64.9 MBIf you have a dream to create a wealthy future then today's podcast is going to give you an insight into how that's done. My guest, Jason Brown, is a master day trader and course creator who exemplifies what it means to truly become an expert by consistently practicing what he preaches. He's not only created immense financial wealth but has built a beautiful family and relationships in his community that allow his entire life to thrive. I wanted to dig deep into how he thinks, acts and has ...
How To Scale With Youtube w/ Sean Cannell
February 27, 2024 13:00 - 58 minutes - 84 MBEstablishing your credibility and expanding the reach of your brand are 2 cornerstones of any successful coaching business. There are countless ways to do this in today's day and age but after listening to today’s podcast, you’re going to want to be adding Youtube to your repertoire asap if it’s not a part of it already. My guest on this week’s episode, Sean Cannell, is an absolute legend when it comes to Youtube with over 17 years of experience mastering the platform. He shares gem after ge...
Your Best Launch Yet w/ Jasmine Star
February 20, 2024 13:00 - 50 minutes - 72.3 MBRunning a successful launch can absolutely skyrocket your business and vice versa, running a launch that tanks can be detrimental and set you back a bit. We just came off of our most successful launch to date which is really going to set the tone for the rest of the year. That’s why it’s all the more important to follow the strategies and formulas put out there by coaches doing them the right way. One of those coaches, and guest on this week's episode is my good friend Jasmine Star who discu...
Simplify Your Messaging w/ Donald Miller
February 13, 2024 13:00 - 38 minutes - 56.1 MBMost coaches I run into tend to over complicate things. From their online courses to their messaging. They tend to think that more is better when in reality, oftentimes less is more. Especially in the case of your messaging. If your messaging is complicated or unclear, your audience is going to move on. My guest on this week's episode, Donald Miller, is a legend at this (among other things). During this episode he shares… How to simplify your messaging down to a tagline so that you own a pr...
[Case Study] Financial Breakthrough Using Only One Presentation w/ Lindsay Williams
February 06, 2024 13:00 - 38 minutes - 57 MBEvery successful coach and course creator has their own story and set of circumstances that they had to overcome to reach their breakthrough. My guest and student on this week’s episode - Lindsay Williams is no different. Like any entrepreneur, she had some hurdles she needed to overcome to get to where she is now, which is a $20k/month business. But her real breakthrough came when she niched down & when she followed the Sell From Stage strategies provided in the Academy. During this episode...
The Speaking Formula To Sell & Profit From Any Stage - Part 3 of 3
February 03, 2024 13:00 - 1 hour - 86.5 MBThe goal of almost every coach or course creator I’ve ever encountered is to build a highly lucrative and impactful expert business. It doesn’t take rocket science to realize that! But as a coach it may feel like rocket science trying to figure out the formula and steps that turn your expertise into massive profits! If you've ever struggled to know a simple way to build your expert business so that it makes great money but also suits your lifestyle, then don’t miss this episode! During th...
The 6 Conversion Secrets For Selling From Virtual & Live Stages - Part 2 of 3
February 01, 2024 13:00 - 54 minutes - 77.7 MBMost coaches I come across have amazing content that provides a ton of value but they struggle to sell their stuff. This is a super common problem in the industry. The good news is that it’s relatively easy to fix because it almost always stems from 1 of 3 mistakes. You're either delivering too much information, selling at the end of your presentation, or sharing the wrong stories. During this episode I’ll go over what to do in each scenario as well as: The difference between information-b...
The Mindset Secrets To Confidently Selling From Virtual & Live Stages - Part 1 of 3
January 30, 2024 13:00 - 59 minutes - 85.1 MBThe majority of coaches understand the importance of selling from stage (virtual & live) but unfortunately, due to fear of speaking, they never cultivate or utilize this immensely valuable skill. You see the second you step on a virtual or live stage, you're instantly viewed as an authority figure. Making your audience way more receptive to what you are presenting & offering. During this episode we are going to tackle this head on so that by the end of it, fear of speaking is a thing of the ...
3 Reasons Why Your Offer Isn’t Selling
January 23, 2024 13:00 - 35 minutes - 52.5 MBMost course creators and coaches are left spinning their wheels when their offer isn’t selling. Oftentimes they'll think it’s their content in the course that’s the issue or sometimes they think they need to add more “how to” information to their presentation to sell it. Neither of these are true. In fact, I have found that there are 3 main reasons why your offer isn’t selling and once you fix these issues your course is likely to fly off the digital shelves. I go over these 3 mistakes and t...
Overcoming The Fear Of Public Speaking
January 16, 2024 13:00 - 36 minutes - 53.7 MBAs a coach, one of the most important skills you can possess is the ability to communicate your value to the marketplace. And the best way to do that is by speaking on stages - virtual and/or live. However, the fear of speaking publicly usually stops coaches dead in their tracks. This is one of the most common fears in the world and it’s one I want to help you tackle in this episode. During this episode I share with you 3 of the most powerful strategies I teach to help coaches and course cre...
Stop Selling Time For Money
January 09, 2024 13:00 - 33 minutes - 49.3 MBOne of the most common phrases you’ll hear in the coaching space is to “stop selling time for money”. And while I wholeheartedly support this idea, I don’t think it applies to every coach. It totally depends on what season you are in. If you’re new, then getting some reps in is a good idea and if you’re a bit more seasoned then by all means you should look into transitioning away from trading time for money. In this episode, you’ll discover when and how to go about this transition as well as...
The Secrets Behind Personal Brand Success w/ Chris Harder
January 02, 2024 13:00 - 44 minutes - 64 MBIf you look next to any successful company or coach, you’ll surely notice a strong personal brand by their side. In today’s business world, a strong personal brand is essential if you want your business to reach its full potential. In fact, your personal brand often precedes your introduction. Meaning people are usually looking you up before they ever decide to buy from you or reach out. I can’t stress the importance of your personal brand enough, and it’s why I had Personal Branding Expert ...
The Power Of Positive Psychology w/ Niyc Pidgeon
December 26, 2023 13:00 - 41 minutes - 61.1 MBA common characteristic I notice that some coaches and course creators I work with have, is they tend to focus on what can go wrong instead of what can go right. For example, when they are getting ready to do their first big launch all of these negative “what ifs” tend to come to the surface. When in reality, a much more positive outlook would be “what can I do to make sure things go right?” My guest on this week’s episode, Niyc Pidgeon, is a Positive Psychologist and an expert on making thi...
The Mindset Reset
December 19, 2023 13:00 - 30 minutes - 46 MBTransformation can occur in a multitude of ways. However, it will most commonly happen 1 of 2 ways. It can happen accidentally with a powerful positive or negative experience. Or it can happen with intention. The latter is what I focus on in this episode. Topics like how to intentionally face the truth of where you are currently at and then how to shift your beliefs so that you become the person required to achieve your ideal life. This is the perfect episode for anyone looking to create the...
Brave Thinking w/ Mary Morrissey
December 12, 2023 13:00 - 51 minutes - 74.9 MBToo often in life and business we let out circumstances dictate our results. We’ve all been there before where we had an opportunity to take a positive step forward and immediately conditioned based thinking patterns took over and halted our progress. Maybe it was a course, mentor, etc.. and instead of moving forward you questioned the cost or the time it would require and instead decided to stay in your own comfortable pattern. In this episode, I interview transformation expert Mary Morrise...
Building Health & Wellness as a Successful Business Owner w/ Robin Long
December 05, 2023 12:00 - 51 minutes - 74.2 MBOne of the most common negative traits I see in business owners is the neglect of their own wellness as they try and grow their business. I was guilty of this too in the past, but once I started to focus on my wellness, my business simultaneously started doing better as well. I’ve learned that your business growth has a cap if you don’t take care of your own wellness. In this episode, I interview Robin Long, who epitomizes this idea of making sure your wellness is prioritized while you build...
PT 2/2 How To Make Next Year More Profitable
November 28, 2023 12:00 - 27 minutes - 41.3 MBIn order to move forward, reflection is a must. But once the reflection is done, it’s time to put those lessons learned into practice and build upon what you’ve built. If you caught part 1 of this 2 part series, you would have gone through the reflecting-type questions you need to ask in order to pull the most out of 2023. In this episode, we are going to switch gears a little bit and ask the business questions that are going to allow you to really push forward in 2024. Make sure you listen ...
PT 1/2 Drawing Your Lessons From This Year
November 21, 2023 12:00 - 25 minutes - 38.8 MBOftentimes as coaches and business owners we focus too much on “what’s next?”. But in reality, the main growth in your life & business happens when you reflect on the lessons you've learned and apply them moving forward. So you need to take some time to look in the rearview mirror and for me, I love to do this at the end of each year. In this episode I share with you 5 reflection questions that I ask myself at the end of each year to make sure that the following year has the highest probabil...
The Secrets To Always Having A Positive Perspective
November 14, 2023 12:00 - 29 minutes - 44.5 MBOne of the most important things you can do as an entrepreneur is work on your mindset. The way you perceive things, events & experiences will have a massive impact on you and who you become. This makes having a positive mindset all the more crucial. Because it’s not about the experiences you go through, it’s about the meaning you give to those experiences that shape the person you become. During this episode, I share 3 big ideas that will help equip you with the mindset necessary to become ...
My 5 Favorite Personal Success Habits That Every Expert Needs
November 07, 2023 12:00 - 21 minutes - 33 MBCoaches & experts are notorious for putting almost all of their attention and efforts into things like their content, marketing, ads, presentations, etc… much to the detriment of other massively important areas that contribute just as much to their success. I was in the same boat early on in my career, but as soon as I realized that there were personal habits that gave me more clarity, focus and energy, I started to focus on them just as much. During this episode, I share with you my 5 perso...
How To Create An Epic Podcast w/Jenna Kutcher
October 31, 2023 11:00 - 42 minutes - 61.3 MBAs a coach and content creator, hosting your own podcast is one of the most powerful marketing strategies. Think about it, spending between 20 minutes up to 2 hours listening to someone's content every week could not get any more powerful in its persuasive abilities. This week's guest, Jenna Kutcher - host of the Goal Digger Podcast is the market leader when it comes to building a podcast that generates leads, clients and value. Tune into this episode to discover her secrets that have tu...
The 3 Exact Strategies That Led To My First 6 Figure Webinar
October 24, 2023 11:30 - 27 minutes - 41.8 MBMany coaches dream of running a 6 figure webinar. I know I sure did. I mean who wouldn’t want to make that kind of money in a few hours worth of time? But unfortunately, this dream remains a dream for most because they don’t apply the right mindset and strategy. In my experience, most coaches just don’t know the right strategies to truly make this a reality. So in this episode, I lay out the strategy and 3 big ideas that I implemented that were the driving factor behind my first 6 figure web...
How to Impact Millions As An Expert w/ Anthony ONeal
October 17, 2023 11:00 - 28 minutes - 42.2 MBOne of the biggest desires I notice most coaches embody is to not only create a thriving business but to have a massive impact on their audience. That’s a BIG reason why I got into the coaching space. But it’s hard to have a large impact on your audience if you yourself weren’t first impacted by the content you’re teaching them. The greater the impact it had on you the greater the passion you’ll have when sharing it. And you’ll be hard pressed to find someone that fits that description more ...
[Case Study] $300K to $600K in 3 months w/ Verena Tschudi
October 10, 2023 11:00 - 34 minutes - 50.7 MBMost of the coaches I work with are on the cusp of a big breakthrough. They just need a push in the right direction. They usually have the content, the course, the knowledge, etc.. in place but they don’t have the vehicle in place that systematically delivers that content in a manner that takes their audience from “interested” to “raving fan/customer”. This was the case with a student of mine and guest on this week’s episode, Verena Tschudi. In this episode, she reveals how she went from bei...
Becoming A Highly Paid Speaker w/ Jacob Morgan
October 03, 2023 11:30 - 48 minutes - 70.7 MBThe road to becoming a highly paid speaker has many paths. But there are certain foundational fundamentals that almost all highly paid speakers have in place that got them to where they are. There’s always a caveat though… if you’re a celebrity of some sort you get to jump the line & bypass these fundamentals. But for us mere mortals, it takes consistent effort. Stacking building block on top of building block until the tide turns in our favor. This is exactly how my guest on this week’s epi...
The 3 Webinar Mistakes That Kill Conversions
September 26, 2023 11:00 - 24 minutes - 37.2 MBAny coach that’s been running successful webinars knows that there’s a refining & revision process that needs to be taken to maximize conversions. The idea of running a 6-figure webinar right out the gate is just that… an idea. For me, it took a lot of trial and error to get to that point. But when I look back, there are 3 clear big mistakes that I made that really killed my conversions early on. Once I addressed these mistakes, that 6 figure idea became not just a reality but the new norm f...
Creating Your Tiny Offer w/ Allie Bjerk
September 19, 2023 11:00 - 42 minutes - 61.3 MBI’d venture to say that all successful coaches have a lead magnet ingrained in their business. Lead magnets come in many different forms but they ultimately are giving something of value away for free in exchange for contact information. This has been a staple business practice since day 1. But what if I told you there’s a much better way? A way that allows you to get super qualified buyer leads who are much more likely to join your signature program. This is what I want to share with you on...
How To Go From Zero to $100,000 In An Expert Business
September 12, 2023 11:00 - 28 minutes - 42.8 MBOne of the first big financial goals that most coaches have when they start their expert business, is to make their first $100k. There’s something about that first 6 figures that can seem both magical and daunting all at the same time. You hear about some people doing it fast and then others never reaching that momentous moment, only to fizzle out. Well during this episode of the Expert Edge I want to make sure you reach this stage in your business. So, I not only share with you what I would...
How To Sell High Ticket Programs
September 06, 2023 11:00 - 40 minutes - 59.2 MBDepending on what stage you are at in your coaching business, you either have a high ticket program or you’ve contemplated the idea of eventually adding one to your program offerings. It’s important to understand that selling a High Ticket Program is an art and a completely different animal compared to low ticket and medium ticket programs. The whole selling psychology has to change if you want to succeed selling High Ticket. In the episode I go over 3 insights that you have to apply if you ...
The Secret Attributes of 7-Figure Coaches
August 29, 2023 11:00 - 35 minutes - 51.6 MBOftentimes we think that if someone else is getting better results than us they must have some secret knowledge or skill that has enabled them to reach that point. Take the high earners in the coaching industry for example. They must possess something that has allowed them to reach high earner status, right? Right! In this episode, I reveal 5 secret attributes that I have found almost all high earners in the coaching industry possess. The good news is that these are all attributes that you c...
How To Be A Better Coach
August 22, 2023 11:00 - 29 minutes - 44.3 MBMost people are drawn to the coaching industry because they genuinely care about other people and want to share their expertise with their clients. This is amazing, but from my experience working with coaches, many of them still have room for growth in the area of their coaching skills. In this podcast, I put together a list of 3 big ideas that I use for each client that allows me to help them get the most out of our coaching sessions and maximize the chances of a truly transformational expe...
5 Lessons From Doubling Our Revenue in 2023
August 15, 2023 11:00 - 26 minutes - 39.8 MBWhen most coaches attempt to increase their revenue, they typically look at ways to get their current offer(s) in front of more people. While this is great and should definitely be utilized in growing your business year in and year out, it isn’t necessarily the quickest way to increase your revenue. The most immediate way to add to your bottom line is to simply put a new relevant offer in front of your existing database. This is one of the things that allowed my business revenue to double al...
The Journey To Passive Income w/Pat Flynn
August 08, 2023 11:00 - 53 minutes - 77.2 MBEvery entrepreneur starts with the dream of making money while they sleep. But most realize, sooner rather than later, that this might be much more dream than reality. My guest on this week’s episode of the Expert Edge - Pat Flynn, might have something to say about that! Pat is a professional blogger, keynote speaker, Wall Street Journal best-selling author and host of the 'Smart Passive Income' podcast. And during this episode we dive deep on topics like: How to find out exactly what you...
Owning A Problem Is The Pathway To Profit
August 01, 2023 11:00 - 22 minutes - 34.3 MBOne of the most important skills you can develop as a coach and course creator is the ability to clearly articulate your audience's "flagship problem" and the fact that what you have to offer solves this problem. Mastering how to articulate the problem, so that it becomes urgent and important is a crucial part to any marketing sales campaign. So how do you find out your audience's flagship problem? By going through and answering the 4 questions I laid out during this Episode of The Expert Ed...
How To Live Congruent With Your Values w/ Dr. John Demartini
July 25, 2023 11:00 - 53 minutes - 77.5 MBWhy is it that some people say they want to achieve a certain goal and they follow through, while others with the same goal fall short? On today’s episode, we unpack how your values and self worth are the driving factors behind this phenomena. Today’s guest, Dr. John Demartini, is a world-leading human behavior specialist, philosopher, international speaker, best-selling author, and the founder of The Demartini Method - a revolutionary tool in modern psychology. He is exceptional at disse...
How To Move From Live Launching To Automation
July 18, 2023 11:00 - 24 minutes - 37.5 MBOne of the big draws to building a digital expert business is the ability to automate a lot of the work. Outside of the marketing and a few technical aspects, you can literally automate the bulk of the sales process allowing you to make money while you sleep! However, one of the keys to making automation work is NOT to automate too soon. In this episode, I reveal how and when you should move from the Live Launch model to an Automated model as well as what you need to understand about your au...
How To Differentiate Yourself w/ Lise Kuecker
July 11, 2023 11:00 - 43 minutes - 63.9 MBA lot of entrepreneurs get started with the dream of someday selling their business while cashing in with a big exit. However, in the expert industry, oftentimes you are “the brand”. So the idea of selling your company becomes much more challenging. My guest on this episode, Lise Kuecker, has exited 6 companies already and shares how she has built another 8 figure business by not only simplifying her offers but by rebranding and changing the focus of her company allowing herself to be taken ...
Creating Lifestyle Cashflow w/ Justin Donald
July 04, 2023 11:00 - 51 minutes - 121 MBMost entrepreneurs start their businesses with the thought of creating an amazing life that allows them the cash flow and freedom to live out their dreams. Unfortunately, the majority tend to get stuck In their business and don't make the correct investment decisions to generate further cash flow. In today's episode, I interviewed number one Wall Street best-selling author Justin Donald about his journey to retiring at the age of 37 and how he now helps other entrepreneurs just like you to...
Creating More Time Freedom In Your Expert Business
June 27, 2023 11:00 - 32 minutes - 77.6 MBEntrepreneurs are notorious for working relentlessly in their business, often to the detriment of their freedom and personal life. As their businesses grow bigger and bigger, their freedom tends to dwindle more and more. I know this first hand as it was definitely an issue I’ve had to work through numerous times in the past. In this episode, I share 4 big pillars to give a foundation for getting more time off in your business while not sacrificing your business's growth. In fact, your busine...
Overcoming Discouragement
June 20, 2023 12:00 - 37 minutes - 84.8 MBDiscouragement is a common circumstance in life. As an entrepreneur, this can tend to get amplified due to the vast amount of challenges that come our way. It’s important to A.) recognize discouragement when it hits you and lingers and B.) how to overcome it and move into a higher state or a higher level both within yourself and in your business. In this episode, I share some really discouraging moments in my life/career and the strategies I used to overcome them so that when you too are in ...
Mastering Uncertainty w/ Joe Pane
June 13, 2023 12:00 - 43 minutes - 104 MBOne of the most important relationships you'll ever have in your life has nothing to do with your friends, your family, or even yourself. In today's podcast, we unpack the idea of how your "relationship with uncertainty" will be one of the defining factors as to whether you continue moving towards success or struggle to go to the next level. Today's guest, Joe Pane, is a good friend and early mentor of mine who is exceptional at explaining how we as coaches and entrepreneurs reprogram our ...
Removing Emotional Blocks w/ Diana Guintu
June 06, 2023 12:00 - 37 minutes - 89.5 MBYour emotions determine the quality of your life. You can have the most amazing things happening externally in your world, but if you aren't feeling love, compassion, and wellness on the inside, it doesn't matter. After coaching thousands of people around the world, one pattern I've noticed is that the main thing that stops people from going to the next level is not their business challenges, it's their emotional challenges. This is exactly why I wanted to bring a good friend of mine, Dia...
Building a Big Expert Brand & Big Events w/ Kristen Boss
May 30, 2023 12:00 - 54 minutes - 124 MBThere are two skills that I noticed people at a high level in this Expert industry have. Number 1, they know how to build a brand. Number 2, they know how to communicate value from a stage and convert clients. The guest we have on today's podcast Kristen Boss has mastered both of them. In fact in her first ever live event that she ran recently she made over 2 million dollars in 2 days. But even more than this she's been able to build a following on her social platforms of true die-hard fans....
3 Powerful Ways To Instantly Overcome Public Speaking Fear
May 23, 2023 12:00 - 21 minutes - 52 MBVery few things terrify people more than speaking in public. In fact, a study polled people on what they feared more between death & public speaking. And a whopping 75% feared public speaking more! Now as an expert, this study may hit close to home since you most likely find yourself in a position where you have to present or speak on virtual or live stages often. Good news for you though, in this episode, I share with you 3 powerful ideas that will increase your confidence when speaking pub...
The Million-Dollar Business Model
May 16, 2023 12:00 - 27 minutes - 64 MBIn the expert industry, your income is largely reflected by the amount of leveraged vs unleveraged work that you do… And whether you work more with private spectrum clients or public spectrum clients, there is no right or wrong here as oftentimes I find experts really enjoy 1 or the other. However, you typically have to choose one or the other. In this episode, I break down my Million-Dollar Business Model so that you can clearly see where you're at and what changes you may need to make to t...