Managing a Customer Experience Transformation in Banking

Alex Jimenez is the Chief Strategy Officer at Extractable, a digital strategy, design, and data analytics consultancy focused on the future of financial services. He formerly led technology strategic planning for Zions Bancorporation, served as Chair of the Consumer Bankers Association Digital Channel Committee, and has been published in many financial services magazines and influencer lists.

A lot has changed for financial institutions during and after the pandemic in regard to managing a customer experience transformation in banking. Customers expect more video and digital services as they’ve experienced across other industries and banks/credit unions now have to think about not only managing branch experiences but how to manage digital experiences. This is not only technology-related but isn’t successful without the culture top-down approach.