Earning Trust in a New Community with Toast
Exceptions
English - May 22, 2019 10:00 - 34 minutes - 47.2 MB - ★★★★★ - 3 ratingsBusiness Technology entrepreneurship b2b saas startups venture capital investing technology growth Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We've talked to lots of marketers marketing to marketers in this series, but how can we as marketers build a beloved brand in an industry that isn't our own? Today, we talk to the SVP of Marketing at Toast, Kevin Hamilton, to explore what it takes to earn trust in a new community, as they've done with restaurant owners. We touch on hiring, partnerships, events, and other approaches, and we reflect on how to grow an exceptional brand given these unique challenges.
We've talked to lots of marketers marketing to marketers in this series, but how can we as marketers build a beloved brand in an industry that isn't our own? Today, we talk to the SVP of Marketing at Toast, Kevin Hamilton, to explore what it takes to earn trust in a new community, as they've done with restaurant owners. We touch on hiring, partnerships, events, and other approaches, and we reflect on how to grow an exceptional brand given these unique challenges.
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For more on this episode, go to: https://www.drift.com/blog/how-toast-earned-trust-in-a-new-community/