Contently on What We Really Mean When We Say Brand Story
Exceptions
English - June 05, 2019 10:00 - 33 minutes - 46.5 MB - ★★★★★ - 3 ratingsBusiness Technology entrepreneurship b2b saas startups venture capital investing technology growth Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In the penultimate episode of Exceptions, we try to move storytelling back from buzzword to core component of our jobs as marketers. What does it take to tell a gripping story? What does a brand story do for a business, and how do we vet and tell stories nobody else is telling? We talk to Contently’s Editor-in-Chief Jordan Teicher to find out.
In the penultimate episode of Exceptions, we try to move storytelling back from buzzword to core component of our jobs as marketers. What does it take to tell a gripping story? What does a brand story do for a business, and how do we vet and tell stories nobody else is telling? We talk to Contently’s Editor-in-Chief Jordan Teicher to find out.
Want even more on storytelling, check out the books Jordan suggested in this episode:
Anatomy of Story by John Truby
The Storytelling Edge by Shane Snow & Joe Lazauskas
On Writing by Stephen King
Bird by Bird by Annie Lamott
Into the Woods: A Five-Act Journey Into Story by John Yorke
The Hero With a Thousand Faces by Joseph Campbell
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect on Twitter with @jayacunzo @JordanTeicher@Contently @Drift @hypergrowth_pod.
For more on this episode, go to: https://drift.com/blog/contently-on-what-we-really-mean-when-we-say-brand-story/