Are you operating a small consulting business or thinking of starting one? It's time to shatter common misconceptions, redefine what it means to be small and embrace the inherent value that small businesses bring to the table. In this episode, we are looking at how many 'big' businesses are actually small by definition and explore the power of being small and how to harness this power to compete with larger entities. Through examining two value models - business-to-consumer and business-to-business - we'll demonstrate how to apply them to lift your offerings. Tune in to learn how!

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