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46: Customer Experience the Mercedes Benz Way with Joseph Michelli
Everyday MBA
English - January 30, 2016 09:00 - 28 minutes - 26.4 MB - ★★★★★ - 173 ratingsEntrepreneurship Business Education How To business mba education entrepreneur marketing startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 45: Customer Experience is the New Brand with Brian Solis
Next Episode: 47: Predictive Analytics with Eric Siegel
Episode 46 - Joseph Michelli discusses his book Driven to Delight and success strategies used by Mercedes Benz to boost customer experience. Joseph is the #1 New York Times best-selling author of The Starbucks Experience, The Zappos Experience, among many others. He talks about his inside investigation into one of the world's most respected brands, and what they did to make it even better.
Host, Kevin Craine @Everyday_MBA