What to Do When You Are Asked to Protect a Large Donor’s Reputation
EthicalVoices
English - January 13, 2020 12:30 - 23 minutes - 15.9 MB - ★★★★★ - 4 ratingsMarketing Business ethical prsa communications ethic ethics marketing publicrelations socialethics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Shonali Burke, a growth strategist and social expert discusses a number of ethical challenges. Including:
1) What to do when you are asked to protect a large donor’s reputation
2) Will public relations ever overcome its legacy of spin
3) New challenges with transparency and disclosure
4) How agencies need to adapt