Join Rob Brady, Elite Performance Coach at Estate Agency X, as he sits down with Mark Burgess, CEO of Iceberg Digital, Lifesycle, and Estate Agency X, to delve into the evolution of Lifesycle - the world's first estate agency software that seamlessly combines traditional estate agency CRM and marketing software into one platform. In this episode, Mark shares his journey from leaving school with few qualifications to becoming a successful entrepreneur and shaping the future of the estate agency industry. Discover how Mark foresaw the impact of the internet on estate agency in the late 90s, and how he utilised this insight to start developing Lifesycle in 2015, a platform that modernises the industry with cutting-edge technology, automation, and data. Get a glimpse into the 8-year journey of Lifesycle, and learn how it has become a market leader in the new technology that is replacing legacy CRMs. This is a must-listen for anyone interested in the history of innovation and the future of estate agency.