036: Female Founder Transforms Food Waste into Better-for-You Snack Brand with Betty Lu, Confetti Snacks

Essential Ingredients Podcast

English - May 24, 2022 13:00 - 21 minutes - 16.9 MB - ★★★★★ - 127 ratings
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Previous Episode: 035: Eat Less Water Part II with Florencia Ramirez

Next Episode: 037: Hemp Meat Alternative — A Regenerative Way to Eat Healthy and Save the Earth with Braelyn Davis

“Together, with the collective intelligence of the group, we can strive and achieve something much larger than ourselves.” -Betty Lu

Episode Description:

Nature is about diversity. Yet, today's society divides edible produce into "good" and "bad". The perfect are favored, and the imperfect are wasted along the food value chain. That's billions of tons of food each year unnecessarily and unethically dumped in landfills!

The fact that every year, millions of people die of hunger when there is already enough food produced to feed everyone on our planet is ironic, not just environmentally but also in a humanitarian sense. Food waste reduction is a win-win situation, as it means more food to feed more people without expanding into new territories while saving resources like fossil fuels and water.

Founded by Betty Lu, Confetti Snacks takes these imperfect foods and gives them new life by turning them into healthy snacks. Confetti Snacks donate a generous portion of the proceeds to help combat global hunger and malnutrition, especially in the poorest parts of the world.

In this episode, we hear about Betty’s journey and how she was able to create something beyond what we normally associate with “snack food” and make it successful. Justine and Betty also discuss food security and the food waste crisis that we are facing, how to find the right people to make your business vision a reality, and how doing “less” is better when you’re growing your company. Whether you're looking for a way to add color to your diet or simply want to reduce your carbon footprint, this episode is for you. Tune in to find out how and why Betty Lu turned food waste into a WINNING snack brand!

Meet Betty:

Betty is the founder and CEO of venture-backed Confetti Snacks, based in Singapore and NYC. Confetti makes award-winning tasty gourmet snacks from nutrient-dense vegetables in exotic flavors inspired by Southeast Asia. These scrumptious plant-based snacks are upcycled from ugly produce, and are an excellent source of minerals and fiber. A portion of the proceeds from Confetti Snacks goes to global efforts for the environment and to end hunger. Betty is a branding expert with a global strategic outlook. She is an avid scuba diver, paraglider and world traveler.

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