024: Better-For-You Delights Now At Your Local Stop-and-Shop with Rachel Krupa

Essential Ingredients Podcast

English - June 20, 2023 13:00 - 22 minutes - 19.1 MB - ★★★★★ - 127 ratings
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Previous Episode: 023: How to Build a Good, Ethical Business with Sasha Millstein

Next Episode: 025: Reimagine Your Diet— Elevate Your Well-Being with Functional Foods with Hoda Mohajerani

“Food is always where people are. Food equals a time and an emotion; it's that moment of comfort.” —Rachel Krupa

Choosing better-for-you products has been about endless label-reading and guessing games. Moreover, these products are hard to find and often comes with a higher price tag. But what if healthier options can be found in convenience stores? Well, that sure would be a game-changer!

Rachel Krupa, the founder of The Goods Mart, has one important principle: putting the community and people first above anything else. Her passion for providing a unique kind of convenience store began with Krupa Consulting, a PR agency dedicated to promoting genuine and healthy food, snacks, and wellness brands that value quality ingredients, ethical practices, and sustainable business.

The Goods Mart has more than 200 carefully selected products designed for the environmentally and health-conscious community. They offer lots of healthy options without sacrificing taste. With The Goods Mart, everyone can finally say goodbye to doubtful food choices and shop without worries knowing every item they see is better-for-you and better for the planet.

Listen is as Justine and Rachel defines what convenience means in our current generation and why choosing healthier options does not mean it has to be perfect. They also discuss what it means to choose better-for-you products, how to figure out what customers want and need, and how PR can help emerging brands grow. Stick around for some great ideas to expand your reach!

Meet Rachel:

Rachel Krupa is a trailblazer in the world of PR, particularly when it comes to guiding better-for-you brands. She's the mastermind behind Krupa Consulting, which launched back in 2010, and the brilliant concept behind The Goods Mart, which opened its doors in 2018. With over 20 years in the PR industry, Rachel is an expert at navigating the peaks and valleys of the culinary, hospitality, and wellness landscapes. She's worked in the trenches of D.C. politics, represented major league baseball, spent five years under the tutelage of the legendary Lizzie Grubman, and even opened the first West Coast office of Berk Communication.

What sets Rachel apart is her keen awareness of what makes a brand successful, from nailing the perfect price point to crafting killer marketing language. The Goods Mart is a true testament to her expertise. By running this one-of-a-kind convenience store, Rachel and the Krupa Consulting team have a distinct advantage when it comes to delivering powerful storytelling, strategic social consciousness, and purposeful partnerships. Suffice it to say, Rachel is a true force to be reckoned with and we can't wait to see what she conquers next!

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