003: A Deep Dive Into Writing Compelling Copy, Overcoming Adversity and Effortless Excellence with Lee Rowley

The dramatic tale of how Lee's 10-year-old daughter Aria passed away from complications of Alagille syndrome, spent six solid months trying to drink himself to death, and completely changed his perspective on why he writes copy. He has worked with hundreds of business owners from Russell Brunson of ClickFunnels to the legendary marketer Dan Kennedy and Joe Vitale (author of numerous books and The Law of Attraction). 

But for Lee, it isn't about impressing other copywriters. 

It's about authentic, compelling messages that keep customers coming back. He went on to talk about how to cultivate long-term relationships with your audience, how to stand out as a copywriter and find good copywriters to hire for your business. Receiving a black belt almost 30 years ago back in 1991, the practice of Tae Kwan Do had a significant impact on how Lee thinks about success and excellence.  Lee explains how martial arts, Eastern philosophy, and life experiences culminated in his non-formulaic approach towards writing copy and branding.

Discover What's Inside The BossCast Academy: http://bit.ly/bosscast-podcast