Ep5 - Valuable lesson from a customer who made me cry
Entrepreneurs Survival Guide
English - December 10, 2018 18:33 - 20 minutes - 37.6 MBBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
I'm a great believer of 'everything in life has a lesson - if you look for it'. While I didn't realise it at the time a horrible customer encounter around 1997 taught me everything I needed to know about buyer personas.
Even though the customer made me cry (listen to discover how) I still learnt so much. Unconsciously as a sales assistant I adapted and changed based on this one customer.
There was also an important lesson about leadership and how working with great people can have a massive impact on how you treat other people.
Listen now to learn the lesson I did about buyer personas and why they are so important.
Once you've listened to this episode, follow this link and uncover your buyers personas. Or as I prefer to call them - Client Profiles
Use our client profile creator by following this link -
http://bit.ly/clientprofiler