Mark Gainey (Strava) - How Strava Found its Niche
Entrepreneurial Thought Leaders Video Series
English - March 04, 2020 10:43 - 48 minutes - 2.77 MB Video - ★★★★ - 16 ratingsCourses Education Business entrepreneurship stanford stvp Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Mar Hershenson (Pear VC) - Strategies for Student Entrepreneurs
Mark Gainey is the co-founder and executive chairman of Strava, a platform where more than 50 million athletes around the world track their workouts and compare their stats. In this talk, he explains the “inch wide, mile deep” strategy that informed both Strava and his previous startup, Kana Communications. He explores how, by first focusing intently on the niche category of passionate road cyclists, Strava earned a credibility that ultimately allowed the company to scale into many other sports.