Alberto Savoia (Google) - Make the Right Thing
Entrepreneurial Thought Leaders Video Series
English - March 13, 2019 07:30 - 45 minutes - 2.59 MB Video - ★★★★ - 16 ratingsCourses Education Business entrepreneurship stanford stvp Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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As Google’s first engineering director, Alberto Savoia led the team that launched Google’s revolutionary AdWords project. After founding two startups, he returned to Google in 2008 and he assumed the role of “Innovation Agitator,” developing trainings and workshops to catalyze smart, impactful creation within the company. Drawing on his book "The Right It," he begins with the premise that at least 80 percent of innovations fail, even if competently executed. He discusses how to reframe the central challenge of innovation as a question not of skill or technology, but of market demand: Will anyone actually care? Savoia shares strategies for winning the fight against failure, by using a rapid-prototyping technique he calls “pretotyping.”