Al Ramadan and Dave Peterson (Play Bigger Advisors) - How to Be a Category King
Entrepreneurial Thought Leaders Video Series
English - May 04, 2016 00:00 - 56 minutes - 3.22 MB Video - ★★★★ - 16 ratingsCourses Education Business entrepreneurship stanford stvp Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: Bobby Lee (BTCC) - Why Bitcoin Makes Sense
Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger Advisors, share the science behind the strategies that innovators use to create and dominate product markets. They also discuss the marketing concepts for building a brand and identity, and for inspiring customers to see the world as you’ve framed it.