EP 66: Brand Messaging and Content Strategy with Afton Brazzoni
Thriving Practice with Tracy Cherpeski
English - August 17, 2022 14:54 - 44 minutes - 60.6 MB - ★★★★★ - 14 ratingsEntrepreneurship Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today I interviewed Afton Brazzoni. Afton and I met through our business coaching mastermind program, and I am so impressed with the work she does, how she grew her business, and really how she shows up in this world. I loved our conversation so much, and as you’ll hear toward the end, we felt the time flew by.
In our conversation, Afton emphasizes the unsexy, but oh-so-important need to systematize and operationalize how you do things so you can prepare yourself and your business for growth.
As a trained journalist-turned PR specialist, and eventually marketing content maven, Afton wanted to get back to doing what she loves most - writing, so she started her company as a side gig, and by the time the covid-19 pandemic took hold, was already at a crossroads about whether she’d keep her side gig at the same level, or go full-time, so her layoff didn’t freak her out too much. It’s interesting to me how she said she felt like the job she had at a large firm with a pension plan seemed like the safe route, but ultimately turned out not to be the safest choice for her.
In her first year, she took her company from zero to 6-figures, and in her second year, doubled her revenues. Now in her third year, she’s making adjustments to her business model, focusing on how to up-level her personal and professional development, leadership, and making time to do the things she loves. Afton’s secret to her success?
Team support - working with high-level professionals who are excited and engaged in the mission of the company
Investing in business coaching - she said this was absolutely pivotal in how she has been able to grow her business.
Putting herself out there and making herself visible consistently.
You won’t want to miss when she talks about being in alignment with one’s values and making investment decision from an empowered place - both for founders and for clients. It’s brilliant.
Afton’s driving forces for her business come from an undercurrent of curiosity of potential and freedom. I think you’ll love learning about perspective shifts with respect to value, worth and how to set pricing, and that in order to sell something, you’ve gotta feel it first.
Her biggest piece of advice in addition to all the wisdom she dropped during our conversation, was to remember to get joy from whatever you’re doing.
Bio:
Afton Brazzoni is the founder of Scribe National, a content studio that helps entrepreneurs catapult their sales with undeniable brand messaging and strategic content plans. With 12 years of experience in marketing and communications, Afton’s mission is to help 100 entrepreneurs around the globe communicate the value of their work so they can command their worth. Her company also works with B2B marketers to create written content that drives demand and growth. She's had the pleasure of working with nearly 50 clients worldwide during her two years as founder of Scribe National — the majority being repeat customers — including billion-dollar enterprises and others among Canada’s 50 fastest growing companies.
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