EP: 57 Fast Fashion to Relationship Building in Sales Recruitment with Leena Parmar

Welcome to Episode 57 with Leena Parmar of Citrus Connect Recruitment. Ours is such a deep and rich conversation, covering everything from building a team of soulmates, to the importance of tracking data for historical learning and future planning, to sustainable fashion. Her journey is very interesting, from high-level management in the fashion world to creating a very specific niche after losing her fashion job. 

You won’t want to miss when she tells the story about how they flipped the negative narrative about self-employed sales recruitment on it’s head in the midst of the Covid pandemic. I love how she and her team were able to do a complete 180 and reframe the unsafe message to show just how safe and prosperous it could be in the world of self-employed sales. Leena and her team leaned on the data about people’s reasons for working and threaded the data and facts into their marketing message. Brilliant!

One of my personal biggest take-aways was Leena’s advice to make four lists: 

List things you’re not good at, 
List things you don’t like to do, 
List things you’re really good at, and 
List things you love doing. 

This is how you start to write job descriptions when it’s time to hire team members. You can delegate the things that you’re not good at and that drain your energy, so you can take all of your good energy to keep doing what you do best. And the bonus is that you’re creating fulfilling work for someone else who is good and loves doing the things that don’t light you up.

Leena’s Bio:

Leena founded Citrus Connect Recruitment over 12 years ago, helping companies grow by matching them with the perfect sales candidates. Business Women of the Year nominee, and winner of the Best Sales Recruitment company in Yorkshire in 2021, Leena works incredibly closely with her clients to create a recruitment plan for short and long term business planning. In her personal life, Leena has a huge desire to live a healthy, conscious and simple lifestyle with a huge heart for sustainable fashion.

Find Leena:

Download my free 7 secrets to your resume success:

https://www.citrus-connect.co.uk/career-mastery-e-guide-form

Website: www.citrus-connect.co.uk

LinkedIn: https://www.linkedin.com/in/leenaparmar/

Instagram: https://www.instagram.com/1leena.parmar/

Connect With Us:

Instagram 

Schedule Strategy Session with Tracy

Tracy’s LinkedIn

Business Page LinkedIn