ELI - 343 | Cheolwon Charlie Lee (Founder of Balance Hero - Fintech Venture)

About the speaker: https://kr.linkedin.com/in/cheolwon-charlie-lee-5b110b2

Charlie Lee is the founder of Balance Hero, a fintech startup in India and Korea.

Charlie Lee explains his background and journey in India, starting from providing services to Airtel to founding his own ventures.

True Balance, the financial application developed by Balance Hero, provides payment, loan, and other financial services to the unbanked and underserved population in India.

True Balance focuses on prepaid mobile balance checking and recharge as a gateway to other payment services and financial products.

The company utilizes data analysis and AI-based underwriting models to provide credit and financial services to users without traditional credit scores.

True Balance aims to serve the next billion Indian people who are currently unbanked or underserved, providing them with access to financial services.

The company leverages smartphone technology and data collection to analyze user behavior and provide credit and financial solutions to those without credit scores.

True Balance utilizes AI and machine learning models, including bank score, alternative credit scoring, and SMS score, to evaluate and underwrite users for financial services.

The core data sets analyzed include mobile application usage, handset model, location information, social behavior, and financial data obtained from SMS transactions.

In a crowded fintech sector in India, True Balance stands out by focusing on its target users, offering a gateway from prepaid mobile balance checking to a wide range of financial services, and utilizing data-driven underwriting to serve the underserved population.

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