ELI - 342 | Prasad Sreeram (Founder of Cogos - intra-city logistics platform)

About the speaker: https://www.linkedin.com/in/prasad-sreeram-00a5a82/

Prasad Sreeram is the founder of Cogos, India's fastest growing intra-city logistics platform.

Cogos operates in over 450+ cities across 24 to 26 states in India, providing B2B logistics services.

Prasad's interest in building things began during his college years, where he and his friends developed projects involving unmanned railway gates and alarm systems.

He later pursued a career in technology, working with mobile chipset companies and display technology.

Prasad's entrepreneurial journey began when he realized the need for digital transformation in the logistics industry, leading to the founding of Cogos and a shift towards an enterprise-focused B2B solution.

Prasad's passion for creating maximum impact on the ground level led him to focus on agriculture, construction, and transport sectors within the logistics industry.

He recognized the gap in service levels and connectivity for entrepreneurs in logistics, particularly in tier one to tier three towns.

Cogos initially explored a shared economy model but pivoted to an enterprise solution catering to B2B logistics, which proved to be more scalable and valuable for both enterprises and truckers.

Selling the idea of entrepreneurship and convincing himself and his family required determination and support from loved ones, including his wife and co-founder, who provided economic backup.

While reaching out to large enterprises initially posed a challenge, Cogos succeeded by demonstrating their understanding of market pain points and a willingness to help in specific locations where the enterprises faced challenges.

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