Conversion Rate Optimization at Bethany Global University

Enrollment Growth University: Higher Education

English - September 02, 2019 04:59 - 17 minutes - 16 MB - ★★★★★ - 23 ratings
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You’ve probably heard about conversion rate optimization. But what exactly is it? And how might it fit in with your higher education marketing strategy?

Dan Sanchez, Marketing Director at Bethany Global University joined this episode of the Enrollment Growth University podcast to talk about the tools, techniques and massive enrollment growth successes they've had with conversion rate optimization (CRO) strategies.