Ep. 184: Run It Like a Business – Proven strategies to grow your audience and sustainably fund your art; with Aubrey Bergauer

Aubrey Bergauer helps organizations optimize the business side of the arts: grow audiences and donor bases, build relevance and visibility, utilize technology to elevate and extend the brand, and ultimately generate the revenue needed to sustainably fund the art that’s produced. Discover how Aubrey doubled the audience and quadrupled the donor base at the California Symphony, and learn key strategies from her new book, Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money – Without Losing the Art. Whether you're in music, museums, theaters, or beyond, this episode is packed with insights to work smarter, not harder!

Links and notes related to this episode can be found at https://mpetersonmusic.com/podcast/episode184

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