Ep. 121: What is sonic branding, and why does it matter? With Jeanna Isham

Enhance Life with Music

English - January 18, 2022 05:00 - 32 minutes - 28.5 MB - ★★★★★ - 27 ratings
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Previous Episode: Ep. 120: The inclusive, sustainable music classroom; with United Sound’s Julie Duty

Next Episode: Ep. 122: Transferring music skills to life, with Dr. Dylan Savage

Music is a powerful tool for creating an emotional connection between consumers and a product or service. In an audio age of ever-decreasing attention spans and fierce competition, a sonic logo can give a marketing strategy the winning edge – and it’s not just for the big brands.

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