Branding & Marketing with Bill West - Episode 164
Engineer of Finance
English - March 25, 2021 12:00 - 40 minutes - 57.2 MB - ★★★★★ - 33 ratingsInvesting Business Education Self-Improvement engineeroffinance financialplanning kengreene lifeinsurance Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Bill West with Bareknuckle Brand Marketing is my guest. I asked Bill to come on my show as a guest due to my gratitude for the work he and his team did for me approximately 7 years ago. As a business owner, there are times (sometimes too many times), we have to do a lot of things that we do not enjoy as business owner. I love hosting this podcast every week. I love helping my clients every day. However, I do not care for a lot of the minutiae, we business owners/entrepreneurs have to deal with to survive and be successful.
One weekend this year, working again on a Saturday, I was a little down in the dumps, looked up from my desk, and saw my awesome Bankosaurus® smiling at me. I then looked at my Joey the T-Rex logo, and was happy again and filled with gratitude. I immediately sent Bill an email asking if he would like to come on this podcast to see how he could help other entrepreneurs/business owners succeed with their branding and marketing. It all begins with branding and if it was not for "The Code" process that Bill and his team put me through, I would not have my Joey the T-Rex or the Bankosaurus® to share with the world!
Ken Greene transitioned from being a Professional Engineer (P.E.) to the “Engineer of Finance.” His goal is to help people become financially independent and help them earn better yields with less risk by investing Off Wall Street.
Links and Resources from this Episode
DISCLAIMER For resources and additional information of this episode go to http://engineeroffinance.com Connect with Ken Greene http://engineeroffinance.com Office 775-624-8839 https://www.linkedin.com/in/ken-greene https://business.facebook.com/GreeneFinance Connect with Bill West LinkedIn: https://www.linkedin.com/in/bill-m-west-7a0b4a6 Website: https://www.bareknuckle-branding.com/
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Show Notes
The Engineer of Finance title came from Bill - 3:02 When he first met Bill - 5:05 What’s “The Code” - 5:52 Branding takes some time - 6:39 When Joey the T-Rex was created - 7:37 How important your logo is - 8:50 It’s more than Ken Greene - 10:06 The strategy is always involved - 10:41 What a CMO is - 12:16 A big need in marketing - 17:28 The ideal client - 18:22 Things that they do not do - 27:15 What’s referral marketing? - 29:44 “The Code” as the uniqueness of a business - 32:02 Branding is vital - 35:18 What’s the foundation? - 38:18
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