EVM074 Client Testimonials or Client Stories?
Engage Video Marketing Podcast
English - December 10, 2018 09:30 - 22 minutes - 31.3 MB - ★★★★★ - 32 ratingsMarketing Business Entrepreneurship interview entrepreneur leadership entrepreneurship business motivation lifestyle fitness health online marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episode 74 of Engage Video Marketing is a solo episode with me, Ben Amos, and I share with you the audio of my Facebook live mini masterclass on the differences between having client testimonial videos and what we prefer businesses to steer towards which is a client story video.
In this episode, I discuss the following: A background on the Full Funnel Video Strategy Framework and how telling stories come into the framework. The advantages of making a client story over a client testimonial video. The stark difference of client testimonials vs a client story is shown through an example. Why does story work so well at reaching more effectively with a brand message? The 7-step framework for creating and crafting client stories. I break down my examples and how it follows the 7-step framework.Links mentioned in the show
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