How consumers view EnergyStar brand part 2
Energy Efficiency Markets Podcast
English - April 16, 2010 04:15 - 2.77 MB - ★★★★ - 8 ratingsBusiness News Business News energy efficiency clean white tags demand response load conservation enernoc Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How consumers view EnergyStar brand
Next Episode: The Good and Bad of LED Lighting Part 1
Lisa Cohn of Energy Efficiency Markets interviews Jamie Wimberly, CEO of the marketing agency EcoAlign, about a new study of consumer perceptions of the EnergyStar brand. Among other things, the study found that consumers would like a "tiered" approach -- "Gold" and "Silver" labels.