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How consumers view EnergyStar brand
Energy Efficiency Markets Podcast
English - April 09, 2010 01:47 - 3.02 MB - ★★★★ - 8 ratingsBusiness News Business News energy efficiency clean white tags demand response load conservation enernoc Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: LED lighting vs. compact fluorescents
Next Episode: How consumers view EnergyStar brand part 2
Lisa Cohn of Energy Efficiency Markets interviews Jamie Wimberly, CEO of the marketing agency EcoAlign, about a new study of consumer perceptions of the EnergyStar brand. Among other things, the study found that consumers would like a "tiered" approach-- "Gold" and "Silver" labels.