Social selling and the effective use of video - with Petek Hawkins

Trust Enablement's Podcast - Coffee, Collaboration, and Enablement

English - March 31, 2021 00:00 - 27 minutes - 37.3 MB - ★★★★ - 8 ratings
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Petek Hawkins is the Head of Global L&D at FiveTran. In this conversation with The Collaborator, Petek shared real, no-nonsense, tips on social selling and the effective use of video as part of that process.

Here are a handful of tips to consider with many more included during the conversation.

1️⃣Know your target audience.

2️⃣Create thought leadership pieces and update your social media space with this content. On LinkedIn specifically your featured section should spotlight the videos that builds that personal brand.

3️⃣Record a quick pitch on your name pronunciation tool on LinkedIn.

4️⃣Be intentional on who you are going after in your cold outreach- do smart account mapping.

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