Ep. 56: Patient influencers: Walking an ethical line, with Julie Croner and Suzanne Zuppello
Empowered Health
English - May 11, 2020 10:00 - 36 minutes - 50.6 MB - ★★★★★ - 45 ratingsMedicine Health & Fitness Mental Health science diabetes diet emilykumler female feminism health journalism medicine women Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Social media allows those living with medical conditions to share health anecdotes and advice to a wider audience, turning many patients into influencers within their condition's community. Healthcare companies, in turn, have increasingly tapped into these networks by partnering with influencers on campaigns. Julie Croner of WegoHealth, a patient influencer talent agency, joins us to discuss the ethical dilemma that advocates face when compensated. We revisit the credibility issues around influencers' sponsored content with journalist Suzanne Zuppello.