Empathy Rising: Side Hustles for Therapists in Private Practice
216 episodes - English - Latest episode: 6 months ago - ★★★★★ - 34 ratingsThe Empathy Rising Podcast is the place for therapeutic entrepreneurs who want to evolve beyond the couch.
I’m your host, Marissa Lawton. I’m a licensed counselor with a young family and it is my mission to help my fellow therapists recognize the value of their clinical skills in AND out of session.
I walk alongside entrepreneurial therapists as they scale their private practices and turn them into thriving businesses. By moving beyond 1:1 work with clients and developing their first online program that expands their impact and their income.
Each week we’ll be talking about cultivating a lighter lifestyle where your income isn't tied directly to your time. You’ll get a peek behind the scenes at my multi Six-Figure online business, listen in on real coaching calls with other therapists. And you’ll be inspired to take the tangible steps to make your online income stream a reality.
Curl up, grab your headphones and your favorite notebook, get cozy, and embrace the idea that empathy and success are not mutually exclusive.
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Episodes
What does the second half of your year look like?
July 26, 2021 07:00 - 28 minutes - 26.1 MBWhen you put off starting your side hustle, you shrink your capacity to live the life you want. Don’t wait for the perfect moment to start living the life you desire and deserve. There is no perfect time, and there is no perfect moment. It’s time to ditch the starts and stops and start accumulating real progress by going all in now. If you want more resources and show notes, check out http://marissalawton.com/podcast
Behind The Scenes: My Summer Schedule
July 19, 2021 07:00 - 56 minutes - 51.7 MBOne of the most beautiful things about having your own reliable income source is that you don’t rely on trading your time for money. In the summer, that can translate to more fun, more spontaneity, and more quality time with the people you love. Find out how I’m managing my summer schedule in the latest podcast episode. It’s a behind-the-scenes look into how I’m balancing my business with a lighter summertime feel. If you want more resources and show notes, check out http://marissalawton...
Your Niche Unlocks Everything About Your Side Hustle
July 12, 2021 07:00 - 38 minutes - 35.1 MBBy unlocking your side hustle, you can add a new revenue stream that helps people in new creative, fun, and lighter ways. But before you can do that, you need to know your niche and determine who your audience is. This is the first step to unlocking your side hustle! Learning your audience helps you connect with potential clients so you can make more money and a greater impact. Learn how niching cements your side hustle plans in my latest podcast episode If you want more resou...
Julie Herres Chats Side Hustle Finances
July 05, 2021 07:00 - 38 minutes - 35.6 MBStarting a side hustle can be SO exciting. But let’s face it, sometimes the numbers behind the scenes can be a little bit intimidating. If you want to start or already have started your side hustle and you would love some guidance on all things taxes, accounting, and crunching numbers, this latest podcast episode is for you. I brought Julie Herres of Green Oak Accounting onto the podcast to talk about the financial habits of successful people and how to manage your additional incom...
The Right Way to Figure Out Your Ideal Customer
June 28, 2021 07:00 - 35 minutes - 32.8 MBWhen you’re figuring out who your ideal customer is, don’t stop at the surface level. If you can nail your ideal customer by going beyond demographics, you can provide a better service. By providing a better service, you can make even more sales. It’s really a win-win for everyone. Tune in to my latest podcast episode to find out the right way to figure out your ideal customer. If you want more resources and show notes, check out http://marissalawton.com/podcast
Biz Bestie Chat with Amber Lyda
June 21, 2021 07:00 - 1 hour - 68.1 MBIn the latest podcast episode biz bestie Amber Lyda and I have an in-depth business chat that covers so many different topics including: ✔️ How we structure our offers. ✔️ How to figure out if scaling your business is right for you. ✔️ Why you need to understand your customer’s values. ✔️ Recent changes in our marketing strategies. ...just to name a few. Plus, I spill a few secrets of what’s coming next - but you’ll have to tune in to find those out. If you want more resources a...
Done For You Services: Jessica Tappana Chats Therapist SEO
June 14, 2021 07:00 - 1 hour - 59.7 MBI'm so excited to have one of my great friends on the show this week @Jessica Tappana. We have so much in common from being multi-passionate entrepreneurs to having young kids at home. We even both started our businesses by offering "done for you servies." Done for you means that you are actually crafting, creating, or executing something on behalf of someone else. Whether it's website and blog writing like it was for me, website SEO like Jessica, sleep training an infant, planning ...
It Doesn't Have to Take a Long Time to Grow Your Side Hustle
June 07, 2021 07:00 - 25 minutes - 23 MBExternal validation... We can say all day that we don't want or need it. That our inner guide is enough to know we're on the right track. But man, I'd be lying if I said it wasn't both helpful and a real confidence boost to hear kind words from other as you're starting something new. When it comes to your side hustle, external validation can come in a couple of ways: Praise and Money... And both have key roles in cutting through the fluff and helping you build an online income...
The Math Behind Shrinking Your Caseload
May 31, 2021 07:00 - 28 minutes - 26.2 MBSometimes it can be scary to let go of the notion that hard work equals success. It's so engrained in us that to take a morning, an hour, or a 15 minute break automatically makes us feel lazy. And as clinicians, we have an extra concern layered in, we directly trade our time for money. Meaning that a morning off not only makes us feel unproductive, it makes us lose out on revenue. So leaning into self-care and away from striving culture directly cuts into our bank account. Hence the...
Making a Guarantee with Your Online Program
May 24, 2021 07:00 - 30 minutes - 27.7 MBThinking of building an additional income stream? Then first you must consider what kind of impact your offer makes. Why? Because this impact turns into the promise you and your program make to your customers. I know that promises are a big no-no in therapy, but in online income they’re essential. Why does your offer need a promise? Because it holds you and your program accountable to deliver what you said you would. But there is a bonus: it also makes your offer way easier to se...
Making Conscious Decisions Around Your Side Hustle
May 17, 2021 07:00 - 40 minutes - 37.2 MBDo you waffle when it comes to making decisions about your side hustle? So many people become paralyzed in their decision making, especially when it comes to trying something new, because they are scared to fail. But failure isn't the end of the world. It’s just a potentially undesired result that provides data. Failure is simply something to learn from. When you're able to make decisions from a supported place, some pretty magical things start to happen. Like seeing choices as expansive...
Taking a Leap of Faith on Your Side Hustle
May 03, 2021 07:00 - 33 minutes - 30.6 MBSome people say “start when you’re ready”, but not me. Why? Because readiness is the idea that everything is perfectly in place. That there's no information unaccounted for and ultimately no doubt about a positive outcome. Yet, the truth is, you might never actually get to the place where you FEEL ready. But that shouldn’t hold you back from diversifying your income and starting your side hustle venture. Eventually, you've just got to get out there and start. Listen to my latest podcas...
You're Not Selfish for Wanting More
April 26, 2021 07:00 - 35 minutes - 33.1 MBWe’re going back into the podcast archives to share an episode that's message is still relevant, even several months later. This week, we’re revisiting the idea that wanting more for ourselves is not selfish. What’s going on in the world today shows us just how necessary it is to cultivate a life that aligns with our values; regardless of circumstances that are beyond our control. As innate helpers, we see how anxious and uncertain the world is and want to enact positive change. Our onli...
The Story Behind Zynnyme with Kelly Higdon
April 19, 2021 07:00 - 48 minutes - 44.5 MBIt's totally normal to feel cautious when branching beyond the therapy room. Nerves and uncertainty are part of the journey. But, if your heart is set on having a side hustle, you deserve the opportunity to succeed - even when it's a little scary sometimes. My guest this week talk all about this in a very special episode. Kelly Higdon of the dynamic Kelly and Miranda duo shares her own encounters with risk and failure and how both have led to her massive success today. Did you know the...
Celebrating 100 Episodes of Empathy Rising
April 12, 2021 07:00 - 1 hour - 65.1 MBFor our 100th episode, I’m in the hot seat, interviewed by my good friend & fellow Master Coach Lee Chaix McDonough. As a podcaster herself, she throws some pretty hard-hitting questions my way. Don’t miss it! If you want more resources and show notes, check out http://marissalawton.com/podcast
The Difference Between a Hobby, Jobby and a Business
April 05, 2021 07:00 - 33 minutes - 31 MBDid you know that my side hustle originally started out as a way of stashing aside a few extra hundred bucks a month so my family and I could take a vacation? Yup. I never could have envisioned it would grow into a full time business in just a few short years. Chances are, you're holding a few different visions of what your side hustle could be too. Maybe, like me, you're looking for a bit of extra cash. Or, perhaps, you're certain you want to replace your full therapy income. No matter w...
Copywriting for Clinicians with Jenn Fredette
March 29, 2021 07:00 - 47 minutes - 43.9 MBIn my latest podcast episode, I’m super excited to introduce a long-time friend and fellow clinician, Jenn Fredette… aka the therapist for thinkers who's not afraid to drop the occasional, well-placed f-bomb. Hear what Jenn has to say about branching into copywriting, why it’s okay to use your most authentic language, and how to attract your best fit clients without having to be showy in your marketing. We say the word “depth” a lot, and we do get pretty deep, but the conversation is a...
Different Types of Memberships
March 22, 2021 07:00 - 1 hour - 60.4 MBLet's talk membership sites! They've been popular for years now and they aren't going away any time soon. They allow entrepreneurs like you to build community, share your skills, and even have the potential for passive income. If you want more resources and show notes, check out http://marissalawton.com/podcast
Feel Good About Money with Megan Hale
March 15, 2021 07:00 - 49 minutes - 45.2 MBYou don’t want to miss this one! In my latest podcast episode, I talk with my dear friend & a money mentor with a background in psychotherapy—the amazing Megan Hale. If you want more resources and show notes, check out http://marissalawton.com/podcast
Biz Chat with Dr. Amber Lyda
February 08, 2021 08:00 - 59 minutes - 54.7 MBSometimes the best way to work through sticky points in your business is to hear what others are up to. Join me for a chat with Dr. Amber Lyda as we talk all about what happened in 2020 and where we’re going in 2021! If you want more resources and show notes, check out http://marissalawton.com/podcast
Side Hustle Trends for 2021
February 01, 2021 08:00 - 52 minutes - 47.6 MB2021, a new year! But will some of the shifts from 2020 roll over? I’ve got the best seat in the house, not only as I scale my own online business, but as I walk alongside brand new Side Hustlers who are out there testing these trends so we can analyze together which ones are worth it and which ones you can press next on. I’m sharing all of that with you in this latest episode of Empathy Rising, so you can quickly figure out which might work for your own online business. In this epi...
2021 Planning, Goal Setting, Visioning
January 25, 2021 08:00 - 30 minutes - 28.2 MBImagine, you envision something for yourself and you actually make it come true. How cool would that be?! 😎 The trick to making your vision become a reality is through reverse-engineering. Map out the tasks and goals that need to be completed to hit that vision, and you’ll reduce the bumps and misses along the way! Getting that goal-setting energy might be hard after the tough year of 2020, but I think if we do this together, we’ll make some pretty great things happen. Join Side Hustl...
Nicole Chats the Process of Finding her Side Hustle
January 18, 2021 08:00 - 59 minutes - 54.5 MBThe pandemic threw many businesses a lot of curveballs and those that survived learned a lot in the process. For Nicole, a registered therapist who specializes in maternal mental health, her business’s survival also showed her she was ready to mix things up. Enter her Side Hustle. How many of you know you want to venture away from the one-on-one sessions, but aren’t sure how to pivot your specialties? In this latest episode, Nicole and I walkthrough: How she got where she is Where...
Episode 88 - Nicole Chats the Process of Finding her Side Hustle
January 18, 2021 08:00The pandemic threw many businesses a lot of curveballs and those that survived learned a lot in the process. For Nicole, a registered therapist who specializes in maternal mental health, her business’s survival also showed her she was ready to mix things up. Enter her Side Hustle. How many of you know you want to venture away from the one-on-one sessions, but aren’t sure how to pivot your specialties? In this latest episode, Nicole and I walkthrough: - How she got where she is - W...
Balancing Quick Wins and Sustainability
January 11, 2021 08:00 - 26 minutes - 24 MBDid you know? Marketing and sales often get lumped into one category, but they’re actually two very different things that serve your business at differing points. 👉 Marketing the process it takes to ATTRACT buyers. 👉 Sales is the process of CONVERTING those buyers, of making actual money. I’ve got the details on how you can inject cash into your business now, while still building a business that’s meant to last for the long haul. And how do we do that? Through two different approach...
Coaching Episode: Amy Chats Organizing Her Side Hustle Ideas
December 14, 2020 08:00 - 52 minutes - 48.5 MBToday I'm coaching Amy Van Slambrook, a member of the Empathy Rising group, on how to organize her side hustle ideas. Sometimes it can be hard to know how to find the best flow between all your Side Hustle ideas. Which one do I make my main offer? Do I make this one a limited time thing? How do I run all of these without burning myself out? In this episode, I sit down with Amy, a licensed clinical mental health counselor, and together we walk through the best way for her to organize...
You Don't Have to be a Business Coach to Make Money
November 30, 2020 08:00 - 35 minutes - 32.4 MBSo you want to launch your side hustle, but you’re worried you have to have a business to business model to be able to make money. I’m here to tell you that’s not the case: You do not have to be a business coach. Your offer does not have to be business to business. Your niche does not have to be B2B. The foundation of a clinician or therapist’s work is already business to consumer, so why not make the transition to online easier by sticking to a B2C model? I’ll take you through some real...
Side Hustle 2.0
November 23, 2020 08:00 - 39 minutes - 36.3 MB> http://marissalawton.com/podcast/84 "}" data-sheets-userformat= "{"2":4609,"3":{"1":0},"12":0,"15":"Muli"}"> If it’s not broke, don’t fix it. Or… 😬 Side Hustle Support Group, my signature course, my bread and butter, ain’t broke. Yet I knew I had to make some changes to it. I just KNEW that I had grown past what was in the program and I was no longer pushing myself to work harder, learn faster. I was in the comfort zone, and while I could have easily stayed there, I decided to challe...
The Fastest Way to Shrink Your Caseload
November 16, 2020 08:00 - 47 minutes - 43.7 MBIf more freedom and flexibility is your goal, then I have just the thing for you. It’s time to step out of the therapy room and explore online group programs! What’s that? Why, only the fastest and most profitable way to cut back on your caseload and allow you to grow your income past what you’re earning today. And the best part is it requires fewer working hours than what you’re putting in right now. Do you want to get out of the one-on-one therapy model and get into something that al...
Progress Over Perfection
November 09, 2020 08:00 - 37 minutes - 28.4 MBAs heavy as this year has been, the last thing we need is a message on doing something faster. This doesn’t mean we have to put our side hustle on the back burner. We can still want, hope, and yearn for bigger businesses, different lifestyles, more freedom. An online income is a way to free ourselves from our licenses and move beyond trading dollars for hours. It’s not about adding more to your plate but bringing joy to our businesses. An authentic, joy-filled side hustle takes time. ...
UPDATED! You're Not Selfish for Wanting More
November 02, 2020 08:00 - 38 minutes - 32.9 MBWe’re going back into the podcast archives to share an episode that's message is still relevant, even 12 months later. This week, we’re revisiting the idea that wanting more for ourselves is not selfish. What’s going on in the world today shows us just how necessary it is to cultivate a life that aligns with our values; regardless of circumstances that are beyond our control. As innate helpers, we see how anxious and uncertain the world is and want to enact positive change. Our online in...
SIDE HUSTLE SCHEDULE CHALLENGE
October 19, 2020 07:00 - 13 minutes - 7.77 MBI am so excited to start our Side Hustle Schedule Challenge on October 19th! Today I’m talking about what to expect and what you will need for this visual event. I’m not going to be shy, this week will require some work from you. We’re creating a foundation for your side hustle that will take reflective and action work. But I’m committed to making this process fun! We’ll have a community where I’ll be answering questions every day. We know that businesses don’t grow themselves overnight so...
Coaching Episode: Dana Chats Time Management
October 12, 2020 07:00 - 53 minutes - 41 MBToday I'm coaching Dana Belletiere, a Side Hustle Support Group alumn, and Mastermind Member. Her New Hampshire based private practice is overfull, and she’s on the way to launching her online income stream. Dana has a new podcast, and her program Help Yourself - a four-week intensive for helping professionals to get debt-free - is opening for enrollment soon. And Dana is feeling the time crunch. She loves to maintain flexibility with her clinical work, but clients booking at all ti...
You Can Still Make Headway on Your Side Hustle in 2020
September 28, 2020 07:00 - 35 minutes - 20.4 MBHas the craziness of 2020 made you want your side hustle even more? Made you want to be in control of your income even more? Made you want financial independence even more? Or…Have you decided to hunker down and settle in? Even though the two feel very opposite, the answer can be both. Pursuing a goal is more difficult this year. Pandemic fatigue is a mix of anxiety, depression, boredom, and resentment that is hitting most of us right now. Just when we get a semblance of normalcy s...
STUDENT ROUNDTABLE: The Messy Middle of Building a Side Hustle
September 21, 2020 07:00 - 1 hour - 49.8 MBChoosing to start a side hustle looks different for everyone. There are so many things to consider like the type of program you want to build, the amount of marketing you want to do, and the level of impact and income you want to make. But the truth is, even though our minds go straight toward what this new venture will look like, these considerations are really secondary to what’s best to reflect on first. The thing to focus on isn’t how great things will be once your online business ...
Reflection is Always the First Step
September 14, 2020 07:00 - 51 minutes - 28.1 MBSo many therapists I work with… want to get right to what they think is the “good stuff.” Mainly, creating their online programs and making money. If I’m honest, I think this is because of a prolific myth that circulates the online space. Which is the idea that there is one predictable way to build an online business. The truth is, there are many roads to the end result (which in and of itself changes all the time) and a plethora of ways to grow and scale an online income. This is ...
Everything You Need to Coach - And Everything You Don't
August 31, 2020 07:00 - 54 minutes - 29.1 MBWhat if I told you you could have a coaching client tomorrow. And that what's likely keeping you from starting is that you're making it too complex. Too complex technologically. Too complex logistically. Too complex ethically. Too complex emotionally. Buying into the notion that coaching is difficult to do alongside therapy is keeping you from moving forward. But I promise, once you are able to cut through the fluff, and start a coaching business with just the essentials, you...
Why Coaching is Easiest to Sell
August 24, 2020 07:00 - 43 minutes - 23.8 MBWe've all been promised the dream of lazing days away on the beach sipping Mai Tais while our online businesses rakes in sales. And while this element of online business exists, it's actually a lot more complicated to make happen than most people think. Because passive income means we become two things 1. an engineer 2. a mechanic And neither of these things feels very relational. We all want to build a business on our own terms that has less obligation to a heavy case load, les...
COACHING EPISODE: Lena Chats Coaching and Therapy
August 17, 2020 07:00 - 1 hour - 33.8 MBThere’s a fine line between coaching and therapy. Unlike selling courses, a digital planner, or a workbook, coaching can be ethically tricky. Because, when you've worn the therapy hat for so long, it’s really easy to use your clinical ear, hear the potential for healing, and slip right into process. I am of the mindset that if you are a licensed therapist you don’t need a certification to be a coach. But you do have to learn how to perform differently. You can't just show up to a coac...
How Podcasting Changed My Business
August 03, 2020 12:52 - 41 minutes - 22.8 MBI hated being a YouTuber. But for a while, I bought into the idea that video content was king so I hit record anyway. Doing YouTube was an uphill battle as a mom with young kids. I had to be camera ready, schedule being home alone, and then edit the whole thing. Too often, we can get caught up in choosing the “right” marketing channel for our audience. The pressure of making content can take us on a roundabout path that makes marketing way harder than it needs to be. The marketing cha...
Collaborating to Grow Your Side Hustle
July 27, 2020 07:00 - 37 minutes - 20.9 MBYour net worth is in your network. While there is something special to your knowledge, your expertise, and worldview, I do believe partnership causes tremendous growth. "If you want to go fast go alone if you want to go far go together." While I encourage heavy reflection on your brand and aligning with your purpose first and foremost, there comes a time where branching out will take your business to the next level. Introverts don’t click off! It’s not about having A TON of rela...
Why Competition is a Good Thing
July 20, 2020 07:00 - 40 minutes - 22.8 MBNothing shuts down a new and exciting idea… faster than seeing someone else doing the exact same thing. No matter how much passion or fire we have for the project, coming face to face with a competitor can make our new course, group program, or membership site feel like the dumbest thing we’ve thought of in a long time. And while competition can cause us to feel extremely small, it’s not that far fetched that we would feel uncomfortable contending with someone else who’s trying to do s...
A New Income Strategy for a New Economy
July 13, 2020 07:00 - 45 minutes - 24.8 MBA lot of us are looking for our side hustles to be easy and exciting ways to make extra income. We want to use the skills we already have in fun ways that aren’t difficult to market and that fit into our lifestyle. The income stream I’m talking about today does all of these things... Paid workshops can fill many roles in your online income stream, from quick and easy cash injections to becoming the cornerstone of your entire business model. What are workshops? How are they done? Will t...
COACHING EPISODE: Lauren Chats Catapulting Passed the Familiar
July 06, 2020 07:00 - 44 minutes - 24.7 MBFor this coaching call, I talk with Lauren, a couples and family therapy graduate student who has a thriving astrology business. What's really interesting about Lauren is that she isn’t new to the business world. Before working toward her MFT, she freelanced as a yoga instructor, hosted retreats, and several other entrepreneurial endeavors. While they seemed a little disjointed at first, we quickly discovered Lauren's yearn to guide people toward deeper meaning unites everything she does...
COACHING EPISODE: Tamara Chats Taking a Break from Her Side Hustle
June 22, 2020 07:00 - 59 minutes - 30.8 MBFor this coaching call, I talk with Tamara, a UK based psychotherapist who has a hybrid practice that allows her to work in her office and at home. She has a lot of plates spinning with a website, FB Group, legal paperwork bundles, and online courses. But is Tamara suffering from having, ’too many irons in the fire’? If you’re anything like me, work is your coping mechanism and you have trouble with downtime. When you want to avoid things that are painful, you poor yourself into work. Whe...
BONUS EPISODE: Side Hustle Showcase No. 5: Dr. Saudia Lewan Current Student
May 29, 2020 07:00 - 58 minutes - 43 MBDr. Saudia Lewan is a current student of Side Hustle Support Group and is sharing her experience in the program. Saudia has dipped her toe into multiple income streams in the past. She's written a book and ran group counseling sessions. Her goal in entering Side Hustle was to piece together all her knowledge as a marriage and family therapist into two complete businesses. As a high achiever, Saudia is actually finishing the program with TWO different courses! In this episode she op...
BONUS EPISODE: Side Hustle Showcase No. 5: Dr. Saudia Lewan
May 29, 2020 07:00 - 58 minutes - 43 MBDr. Saudia Lewan is a current student of Side Hustle Support Group and is sharing her experience in the program. Saudia has dipped her toe into multiple income streams in the past. She's written a book and ran group counseling sessions. Her goal in entering Side Hustle was to piece together all her knowledge as a marriage and family therapist into two complete businesses. As a high achiever, Saudia is actually finishing the program with TWO different courses! In this episode she op...
BONUS EPISODE: Side Hustle Showcase No. 4: Christy Aletky
May 28, 2020 07:00 - 1 hour - 46 MBChristy Aletky is a current student in Side Hustle Support Group and is sharing her experience in the program. Christy has a colorful background in the military, law enforcement, and social justice. She has tried different business programs in the past, but none of them had the direction she needed to combine her education with an online offer. So how is Side Hustle helping her launch her first membership site? In this episode we talk about how Christy is channeling her passions and t...
BONUS EPISODE: Side Hustle Showcase No. 3: Marinelle Reynolds 6mo alum
May 27, 2020 07:00 - 1 hour - 46.8 MBMarinelle Reynolds graduated Side Hustle Support Group 6 months ago and is stopping by to share her experience in the program. Even though Side Hustle is a high touch group program, Marinelle essentially completed it as a self study course. In the mist of a cross country move as a military spouse and working, she had little time to check in. So, how did she balance her full schedule while enrolled? In this episode we talk all about her journey. How she went from 50 followers on her FB ...
BONUS EPISODE: Side Hustle Showcase No. 2: Dr. Lisa Baker 6mo alum
May 26, 2020 07:00 - 1 hour - 45.3 MBDr. Lisa Baker graduated Side Hustle Support Group 6 months ago and is stopping in to share her experience. Lisa was new to the online income space. She did not have an audience yet but had a vision for a location independent lifestyle and knew that online income would give her that freedom. Int his episode we talk about her journey of doing an online summit, gaining 1,500 subscribers, and launching her memberships site. Lisa was so determined that she started making money before the progr...