The Marketing Revolution

Embracing Change

English - February 26, 2023 20:47 - 39 minutes - 36.2 MB - ★★★★★ - 2 ratings
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Previous Episode: How digital transformation is disrupting education

Next Episode: ESPAÑOL - La transformación digital en la industria de contenidos audiovisuales

In the last two decades, digital transformation has changed how companies market to their customers. Technological change has resulted in innovative strategies to connect with the public and raised expectations of what marketing should be today. I invited Norman Miglietta, Head of Marketing at Lazer Logistics, to the new episode of my Embracing Change podcast to speak on this topic. We discuss AI, automation, behavior change, consumers, and more.