Marketing to Multicultural Audiences in a Digital World

Embracing Change

English - March 23, 2022 20:36 - 57 minutes - 53.5 MB - ★★★★★ - 2 ratings
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Previous Episode: The future of higher education - A conversation with Leo Schlesinger

Next Episode: How is digital transformation changing the healthcare industry?

Multicultural marketing is exciting for me, even more so if it is with an expert, such as David Mesas, Director of Sales, Multicultural | NYIAX. I had the pleasure of having him as a guest on my Embracing Change podcast.

We discussed marketing strategies and some interesting points, such as where should we aim when doing multicultural marketing. Do we focus on the language? Culture? or both?

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